Today I am writing about big customers who always set new benchmarks for commercials as well as service. A sales person always finds it difficult to keep on meeting up these benchmarks.
In this case the volume of the customer is around 20% of the total sales target. Hence if this customer is not in his fold, the salesman can neither meet his target for volume nor market share.
So called good customers provide a short-term ease but difficult customers provide an opportunity for improvement & sustainable growth in business for long term.
In a sales review meeting with the team, the new CEO finds that there is a huge drop in market share in one of the products.
I clearly remember, it was 1985, my dad finally booked our first Refrigerator. The Refrigerator was delivered almost a month after the booking. Unfortunately one decorative plastic cover was found broken. Toll free or customer care concept was not there even in the imagination of the brands. The dealer was the only channel of communication between the customer and the company. The dealer listened to our complaint, assured everything but did nothing to replace the broken part.
There is a phrase in Buddhism, “kill the Buddha”, it means that the ideas you have learned to bring you to this point of clarity need to be let go of, if you are to go further and step into your power.
But, why exactly would we want to let go or unlearn?
Does what we already know prevents us from knowing more?
Right from our childhood we are programmed to answer every day at home or school,
What did you learn today?
There’s a saying, “Show me your friends and I’ll show you your future” – Chaplain Ronnie Melancon
Repurposing this quote and using this in business context to understand the importance of trade channel partners one may rephrase it to “Show me your trade partners and we can predict the future of the organisation”.
There is a phrase in Buddhism, “kill the Buddha”, it means that the ideas you have learned to bring you to this point of clarity need to be let go of, if you are to go further and step into your power.
But, why exactly would we want to let go or unlearn?
Does what we already know prevents us from knowing more?
Right from our childhood we are programmed to answer every day at home or school,
What did you learn today?