It was early January of 1985, when I landed in Kolkata on my new assignment with Godrej Soaps Ltd (as Godrej Consumer Products, or GCPL, was known then), as a Sales executive. Winter chill pervaded the air, and signs of New Year revelry were visible everywhere, more so on the famed Park Street.
The coronavirus COVID-19 is affecting 213 countries. As long as the world has not found a cure or a vaccine for Covid-19, we may have to adjust to a “new normal”, meaning a new way of living and going about our lives, work and interactions with other people.
ASWOT Analysis forms the very basis of every decision taken, be it on charting strategies to meet the Vision and Mission of the organization or even for arriving at a well thought of Brand Plan for a Marketer.
The fluctuating impact of COVID-19 on global realty is yet to be fathomed. Due to the overarching uncertainty and sales reaching a standstill, the industry is going through a lot of unprecedented turmoil. Stepping out of the lockdown to continue business operations would require a sincere and robust coping strategy. It will be prudent to admit; that work from home and stay at home are two operating maxims which will need massive assistance from real estate brands in these areas. Brands and businesses which are talking to consumers now, must make sure that you are useful to them and simplifying their lives.
Packaging is the art, science and technology of wrapping, protecting and showcasing products for consumer centric, commercially viable manufacturing, distribution, storage, movement, sale and use with ease for ultimate satisfaction and delight to consumer.
Covid-19 pandemic has adversely affected the Indian print media sector leading to existential crisis for the industry, redefining consumer readinghabits andconsumption of news. With a significant decline in readership, due to dwindling advertisements or a serious disruption in circulation of newspapers and magazines, different media houses have been forced to take extreme steps – from splitting the number of pages, salary cuts, leave without pay for employees or even resorting to shutting down their editions & layoffs. And this onslaught didn’t spare even the editorial teams, the backbone of anynewspaper/ print media.
Existing empirical research confirms that there is a positive relationship between reputation management and development of corporate houses. Corporations have long since realized the importance of managing the reputation that will sustain their advancement in the age of competitive business management. People share different perceptions about what constitutes a corporate reputation and the role of communications in balancing it.
It’s a familiar feeling – you’re scrolling through your social media posts and you notice a pattern emerging. It’s subtle; you don’t really realise it till you make a conscious effort to really think about what you’re consuming, but you gradually realise that the curated content is aligned with your general worldview. It’s an experience similar to shopping online and OTT platform viewing – the recommendations and suggestions offered to us are closely aligned with the choices we have made on those platforms in the past. The more of something we choose, the more of it we are offered the next time.
The communications industry is an apt reflection of our time: fast-paced and in need of constant evolution. Especially during crises, well-devised communications can become the quickest tool in ensuring business continuity and responding to unprecedented situations.
When the pandemic struck, a one-of-a-kind black swan event that few communication professionals had seen before in their careers – it proved difficult to determine how to reach out to stakeholders. With business goals compromised, cultural shifts inevitable and expectations from brands rapidly changing – most organizations around the world hadn’t factored in the possibility of something this unthinkable: and reeled in shock for weeks before formulating an appropriate communications strategy. With businesses of all sizes affected, communication leaders were faced with an anxious audience that required messages that showed depth of emotion, while still being disruptive
Most of us civilians have grown up hearing stories of bravery while our soldiers have braved the enemy facing them at the front. This pandemic has probably showed us at every step how is it fighting a battle at our doorstep, in our locality, protecting our loved ones and for the 1st time probably gave a sense what really is the experience of our soldiers at the front.