Product Development In Startups

May 30, 2024June 5, 2024 admin Leave a comment Ashish Kothari's Blogs, CXO'sBlogs

Conventional approaches to product development maximise chances of success by building all possible features that could fulfil the maximum number of customer needs. Startups don’t have the luxury of investing the same time and money. That’s why the MVP approach is better suited for startups.

What’s the most difficult job in the world? The answers to could range from Astronaut, Bomb Disposal Technician, Construction Worker, Diver – and the list could go on. I wouldn’t be surprised if “Startup Founder” ranked somewhere at the top of that list.

Secrets Of An International Assignment

May 30, 2024June 5, 2024 admin Leave a comment Ashish Kothari's Blogs, CXO'sBlogs

Have you ever wondered why we only ever hear the term “Non-Resident Indian”, and not “Non-Resident any-other-nationality”? Perhaps there is a technical answer deeply embedded in India’s complex tax laws. But viewed from another lens, this group does merit a dedicated terminology. After all, they do constitute by far the largest group expatriates resident abroad1! International assignees are a major sub-group of NRI’s, and the subject of this article.

Marketing Through Influencers

May 30, 2024May 30, 2024 Rashi Leave a comment Abhra Banerjee's Blogs, CXO'sBlogs

Was watching an old Bengali movie. The protagonist reaches Puri Railway Station. As soon as he alights from the train he is surrounded by Ricksnaw-Wala. Tonga-Wala & T8Xl-Wala offering him a ride to the “best hotel” in town with a complete package offering for 3 days of tour inclusive of a Panda/Priest guided Puja & Tour of the Sacred Sri Jagannath Temple. and a ”Nulia (local lifeguards) guided swimming experience in the rough seas of Puri. etc. The Hero gets very confused but ultimately falls for the smooth-talking Rickshaw Puller and decides to book the hotel which he was recommending.

Now the question is why did our protagonist settle for the hotel which the Rickshaw Puller recommended and did’nt I check in at the more renowned properties of Puri* &. why did the Rickshaw puller so fervently recommend this lesser known notel* The answer to question number 1 is, because of the power of Influences marketing and Answer to question number 2 is ..well ..even a 4-5 year old boy would give you the answer.

Innovation Through Co-Creation

May 29, 2024June 5, 2024 admin Leave a comment Abhra Banerjee's Blogs, CXO'sBlogs

Dr J Robert Oppenheimer, the Father of the Nuclear Bomb, the Director of the Manhattan Project on the 16th of July 1945 famously chanted “Now I am Become Death- The Destroyer of Worlds” from chapter 11, shloka 32 of Sri Sri Bhagavat Gita while watching the massive fireball covering the entire sky at the first nuclear bomb test site at the State of New Mexico, USA.

How To Enhance Sale In “Others Category”

May 29, 2024June 5, 2024 admin Leave a comment Rajendra Singh Sisodia's Blogs

Focus on Sale in “Others Category” with application of 80:20 principle is bound to make you achieve the Targets
Focus is always on major or high volume customers to achieve the Target Volumes & Market Share In all high level review meetings either the focus is on to increase the sale/ Market Share

Five Meetings Needed To Clinch Business Deals Effectively

May 29, 2024June 5, 2024 admin Leave a comment Rajendra Singh Sisodia's Blogs

To clinch the Business deals, Sales person has to display his skills like, Communication, Knowledge of customer’s business, Interpersonal relationship, Negotiations etc… effectively.
In today’s dynamic market, everyone wants to clinch the deals quickly.

Big Customers Are Very Demanding But If You Win Their Trust, They Are Yours For Long-Term. …

May 29, 2024June 5, 2024 admin Leave a comment Rajendra Singh Sisodia's Blogs

Today I am writing about big customers who always set new benchmarks for commercials as well as service. A sales person always finds it difficult to keep on meeting up these benchmarks.
In this case the volume of the customer is around 20% of the total sales target. Hence if this customer is not in his fold, the salesman can neither meet his target for volume nor market share.

Difficult Customers — An Opportunity For Growth

May 29, 2024June 5, 2024 admin Leave a comment Rajendra Singh Sisodia's Blogs

So called good customers provide a short-term ease but difficult customers provide an opportunity for improvement & sustainable growth in business for long term.
In a sales review meeting with the team, the new CEO finds that there is a huge drop in market share in one of the products.

Paradigm Shift In After-Sales Service – Must Know For Marketer

May 29, 2024June 5, 2024 admin Leave a comment Rajib Chowdhury's Blogs

I clearly remember, it was 1985, my dad finally booked our first Refrigerator. The Refrigerator was delivered almost a month after the booking. Unfortunately one decorative plastic cover was found broken. Toll free or customer care concept was not there even in the imagination of the brands. The dealer was the only channel of communication between the customer and the company. The dealer listened to our complaint, assured everything but did nothing to replace the broken part.

Organisational Coma

May 28, 2024May 28, 2024 Jyoti Leave a comment CXO'sBlogs, Subir Palit's Blogs

There is a phrase in Buddhism, “kill the Buddha”, it means that the ideas you have learned to bring you to this point of clarity need to be let go of, if you are to go further and step into your power.

But, why exactly would we want to let go or unlearn?

Does what we already know prevents us from knowing more?

Right from our childhood we are programmed to answer every day at home or school,

What did you learn today?