Written by: Minari Shah
About the author: Director-Public Relations at Amazon India
I have long enjoyed, even loved my job, but one of the things that often bothered me was the definition of PR as spin. It rarely seemed to align with the work I have now done for almost two decades. So let me actually speak of what we do, to try and set right some of these misconceptions; to show how, PR is increasingly one of the most important influences on companies to do right……..
Written by: Minari Shah
About the author: Director-Public Relations at Amazon India
Once upon a time, communications had distinct categories, most specifically internal and external, and it seemed never shall the twain meet. Back then, Internal comms was somewhat infra dig, a poorer cousin to external communications. I recall in my first comms role, I spent maybe 20% of my time on internal – it was what someone did at the back-end, maybe produced some newsletter, put some articles up on the intranet, sent out some emails……
Written by: Minari Shah
About the author: Director-Public Relations at Amazon India
Much has been written about how PR has changed/ is changing in recent times. A key reason is undoubtedly the rise of digital media — including social platforms, that has changed how content is consumed. It has brought in a stronger focus on content creation …..