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Decoding Shopper – Consumer Dichotomy

May 28, 2024May 28, 2024 Jyoti Leave a comment CXO'sBlogs, Tuhin Ray's Blogs

When we speak about the market dynamics and the consumption behaviour, there needs to be a deep understanding about the difference between shopper vs consumer. Generic marketing will draw upon consumer insights that relate to the perception of the product and the likeability of the product depending on product attributes.

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