The Journey Of Auto-Fuel Retailing In India

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Written by: Sivasis Dey

About the author: Mentor: Advisor & Consultant – Downstream Oil & Gas | Former Executive Director-Indian Oil | Director-Indian Oil Mauritius Ltd

As a professional from the Energy Sector, I feel one of the sectors, which have undergone tremendous transformation in India, during the last couple of decades, is Auto-fuel retailing…..

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Work-Life Challenges And How To Manage Them

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Written by: Ashish Goyal

About the author: P&L Operations | Strategic Business Planning | Operations Roadmap

In this article, we are going to look into the difficulties and the challenges a normal employee faces during their day to day job-life and we are also going to add few key points on how to manage it efficiently so that we can tackle those challenges with ease….

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Enabling Strategic Collaboration: Vendor or Partner ??

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Written by: Subir Palit

About the author: Business leader | Motivational Speaker | Former COO, CMO | Current Country Head – Greenply Industries. He has over three decades of experience in marketing in consumer electronics and building materials industry

Today only a few organisations have all the resources & infrastructure to tackle new market opportunities or competition independently, maintain economies of scale, cost efficiency and deep network penetration….

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Managing Perceptions

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Written by: Subir Palit

About the author: Business leader | Motivational Speaker | Former COO, CMO | Current Country Head – Greenply Industries. He has over three decades of experience in marketing in consumer electronics and building materials industry

“I don’t care what others think about me, I just want to get on with doing a good job only”, well good job and hard work surely matters and there is nothing wrong to have such attitude, but such attitude may not be enough for achieving the desired career goals….

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Enterprise deal koi bakri ka bachcha hai jo daude aur pakad liya – Musings to Seal an Enterprise Deal

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Written by: Pankaj Raj Pipariya

About the author: Sales Director, ZingHR (Cnergyis Infotech Pvt Ltd)

Cricket is considered a gentleman’s game. Still often it is said that the real game is played off-ground between the two ears. It is required to work on thoughts and feelings, before action on the ground…….

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People Centric Business- A confluence of Infrastructure, Technology and People

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Written by: Pankaj Pipariya

About the author: Head of Business Development-India. Srilanka, Bangladesh & Nepal at Anahat Organisation Development Consultancy Pvt Ltd

Do you know People (Employees, Customers, Investors, and Business Partners) generate more data points in a company than any other factor? Invasion of mobile phones has accelerated the pace of data generation. A research said, an average person looks at his/her mobile screen more than 600 times a day……

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PR – The New Conscience Keeper In Town

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Written by: Minari Shah

About the author: Director-Public Relations at Amazon India

I have long enjoyed, even loved my job, but one of the things that often bothered me was the definition of PR as spin. It rarely seemed to align with the work I have now done for almost two decades. So let me actually speak of what we do, to try and set right some of these misconceptions; to show how, PR is increasingly one of the most important influences on companies to do right……..

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Organisational Coma

Business leader | Motivational Speaker | Former COO, CMO | Current Country Head – Greenply Industries

Written by: Subir Palit

About the author: Business leader | Motivational Speaker | Former COO, CMO | Current Country Head – Greenply Industries. He has over three decades of experience in marketing in consumer electronics and building materials industry

Marginalisation of smart employees at workplace, specially freshers (new joiners) with more knowledge capital and wisdom has been prevalent in the past and continues even today due to feelings of self-doubt and jealousy of those in current leadership positions as they are perceived as threats.

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Packaging: A True Salesman

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Written by: Sanjay Gupta

About the author: VP (Packaging Development & Procurement),DS Group│More than 30 years of experience in the field of Procurement, Packaging & Product Development

Packaging is the art, science and technology of wrapping, protecting and showcasing products for consumer centric, commercially viable manufacturing, distribution, storage, movement, sale and use with ease for ultimate satisfaction and delight to consumer…

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Internal is the New External

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Written by: Minari Shah

About the author: Director-Public Relations at Amazon India

Once upon a time, communications had distinct categories, most specifically internal and external, and it seemed never shall the twain meet. Back then, Internal comms was somewhat infra dig, a poorer cousin to external communications. I recall in my first comms role, I spent maybe 20% of my time on internal – it was what someone did at the back-end, maybe produced some newsletter, put some articles up on the intranet, sent out some emails……

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My client is an idiot – A note on Trust and Empathy based Selling

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Written by: Pankaj Pipariya

About the author: Head of Business Development-India. Srilanka, Bangladesh & Nepal at Anahat Organisation Development Consultancy Pvt Ltd

In the year 2010, I got an opportunity to hear Dr David Maister, co-author of The Trust Advisor in a conference in Washington DC, USA. Since then, the collocated word, Trusted-Advisor got stuck with me, and is also an often-aspired phrase in the service industry…..

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The Role of Marketing

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Written by: Aditi Anand

About the author: 13+ years of marketing experience with some of the most iconic brands in the consumer technology space | Currently Heading Brand, Media and Digital Marketing for Nokia Mobiles, India (HMD Global) | Past Experience with Airtel, Flipkart and Micromax | Chicago Booth School of Business | IMT Ghaziabad

Marketing is the “money” function of the organization and often subjected to scrutiny, even when business is running as usual. A pandemic or not, as soon as the company falters on its financial objectives, the marketing budget is often the first to get rationalized…….

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On boarding the Trade Partner

Business leader | Motivational Speaker | Former COO, CMO | Current Country Head – Greenply Industries

Written by: Subir Palit

About the author: Business leader | Motivational Speaker | Former COO, CMO | Current Country Head – Greenply Industries. He has over three decades of experience in marketing in consumer electronics and building materials industry

There’s a saying, “Show me your friends and I’ll show you your future”: By: Chaplain Ronnie Melancon. Repurposing this quote and using this in business context to understand the importance of trade channel partners one may rephrase it to “Show me your trade partners and we can predict the future of the organisation”…..

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Social Media Marketing and Public Relations – A Boon or a Bane

Head of Business Development-India. Srilanka, Bangladesh & Nepal at Anahat Organisation Development Consultancy Pvt Ltd

Written by: Pankaj Pipariya

About the author: Head of Business Development-India. Srilanka, Bangladesh & Nepal at Anahat Organisation Development Consultancy Pvt Ltd

It took aviation and automobile industry more than 60 years to gain user base of 5 crores and the same feat was achieved by Twitter in 2 years and Pokémon-go in only 19 days!!! Such is the incredible power of digitization and social media in recent times…

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