Written by: Krishnakumar Ramanathan
About the author: VP & Country Business Head – LDA Siemens Limited India.
This is a choice which young professionals often have to make – should they take on a Sales or Marketing role? Or should they stick to Strategy, Design or Technical functions? This hesitancy exists because Sales and Marketing aren’t the ‘coolest’ roles, nor are they the ones that get most noticed by the management……..
Written by: Krishnakumar Ramanathan
About the author: Vice President – Sales (Transmission) at Siemens Limited.
This article is for B2B Sales & Marketing professionals, both present and aspiring. The journey of Sales & Marketing experience is the realisation that Price is secondary to Value – and while related, these are very different propositions indeed……..
Written by: Madhumita Manna
About the author: Vice President – Consumer Health with a Nutraceutical company
The consumer journey to picking up your brand is not a straightforward process of eye level & buy level anymore, which means that no more does it involve only being present in the retail and blasting the media out with the brand hard-selling proposition………..
Written by: Krishnakumar Ramanathan
About the author: Vice President – Sales (Transmission) at Siemens Limited.
This article is for all young engineers considering a stint or career in B2B sales functions. There are a number of misconceptions usually attributed to Sales and Marketing (ref. above image). This is probably because the impact of sales is felt across any organisation and sales professionals are more visible……..
Written by: Ajay Saraf
About the author: Senior Vice President and Head Project Business at Panasonic Life Solutions
If I may start with the literal meaning of ATTITUDE it goes something like as follows
“Attitude refers to an individual’s mental state, which is based on his/her beliefs or value system, the emotions and the tendency to act and behave in a certain fashion. One’s attitude reflects how he or she thinks, feels and behaves in a given situation in hand”
Written by: Ashish Kothari
About the author: Ashish Kothari has over three decades of experience in Marketing & Sales in industry sectors ranging from transport fuels, lubricants, entertainment and FMCG. He has worked in global markets across 5 continents, and currently works as a Senior Vice President in India
Joe Saldana glanced at his watch a third and final time as he eased into the corner table at Moonbucks Coffee. Relieved that he was well in time for his 11 o’clock appointment with Mr. Mehra, (his premier prospect for a lucrative endowment policy), Joe pulled out his carefully prepared benefit illustrations just as his client walked in….
Written by: Mandeep Singh
About the author: CEO & Executive Director at JSL Lifestyle Limited
“If any trouble or anxiety comes your way,
Don’t ever be restless, I am here (I will make sure that it gets fulfilled)…”
The world is moving from product selling to solution selling. Simultaneously, in any work environment, both bosses & subordinates are looking for trustworthy colleagues & specialists, who are resourceful enablers and can get the job done with tenacity, by taking full ownership.