In Plant Logistics – Key Elements To Enhance The Business Of Manufacturing Entities

Innovative technologies influence logistics and its marketing in many ways. Advancements in the digitalization of supply chain including automation of logistics process such as Industrial Internet of Things (IIOT), smart sensors, big data and Artificial Intelligence has paved the way forward. Technological advances such as these are effectively being used in both internal and external logistics processes.

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CMO to CEO : The Final Journey

“ Why around 80%  CMO’s Don’t Make It. What It Takes To Get To The Top”.

The top marketing job in the company is a minefield where many talented executives have failed. While some of this is attributable to the ambiguity of the role itself, its also a function of how a CMO builds consensus among his / her other C-suite peers and looks at his / her department more in terms of the business impact it delivers and not merely a  function relegated to marketing activities.

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Lessons From 2008 Financial Crisis

In 2008, I was at Microsoft looking after a territory in South India region. The 2008 financial crisis hit hard every business. Majority of business in South India was hit as it was not only impacted by India slowdown but also outsourcing business was hit because it was directly connected to US Economy. It was a tough period, we applied numerous strategies and some clearly proved to be very effective. Those learnings are very useful in the current times during this pandemic as well.

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