CXO’sBlogs

CXO’s Blog stands as a beacon of thought leadership, dedicated to enriching the minds of students and professionals alike. Our mission is to provide wisdom, insights, and foresight from industry luminaries, fostering learning and growth across diverse sectors. Each article featured on CXO’s Blog is a testament to our unwavering commitment to nurturing intellectual development and professional excellence. We eagerly anticipate sharing the rich perspectives and experiences of business leaders, offering invaluable knowledge to our readers.

Social Marketing and Public Relations – A Boon Or A Bane

May 31, 2024June 5, 2024 Rashi Leave a comment CXO'sBlogs, Pankaj Pipariya's Blogs

It took aviation and automobile industry more than 60 years to gain user base of 5 crores and the same feat was achieved by Twitter in 2 years and Pokémon-go in only 19 days!!! Such is the incredible power of digitization and social media in recent times.

I often refer to the first chapter of the bible of marketing, the Principals of Marketing Management book of Mr. Philip Kotler, to distinguish between the selling concept and marketing concept. While, marketing is a logical way to build services and products in a sustainable manner, an excessive usage of it, in today’s era of social marketing and public relations (PR), has its own benefits and drawbacks.

Dilip’s Masterclass, My Primer In Selling

May 31, 2024June 5, 2024 admin Leave a comment Debabratha Banerjee's Blogs

It was early January of 1985, when I landed in Kolkata on my new assignment with Godrej Soaps Ltd (as Godrej Consumer Products, or GCPL, was known then), as a Sales executive. Winter chill pervaded the air, and signs of New Year revelry were visible everywhere, more so on the famed Park Street.

Brand Science For A Successful Brand Strategy

May 31, 2024June 5, 2024 admin Leave a comment Deb Gooha's Blogs

The days of designing a traditional brand strategy is over, the digital ecosystem has added new fields to the foundation of brand strategies. Learning how to apply the new brand science to data with a convincing approach to drive and validate brand marketing strategy is in.

Practical Guide – Distribution Sales – Chapter-1(Channel Partner Selection) (Part 2))

May 31, 2024May 31, 2024 Rashi Leave a comment CXO'sBlogs, Niraj Pattarkine's Blogs

In the previous article we have covered the “Personal Profile” of the Distributor, which is the softer part of the assessment while appointing a new Channel Partner. Now, let’s discuss the “Business Profile” part, which would vary greatly based on product, industry, market strategy etc., however, generic factors are covered below.

Distribution Sales Through Channel Partners (Part 1)

May 31, 2024June 5, 2024 Rashi Leave a comment CXO'sBlogs, Niraj Pattarkine's Blogs

For many manufacturing companies, success in sales depends to a large extent on “Distribution Sales”, which is achieved through its network of Channel Partners. In this series of articles on the topic, let’s try to delve into some practical experiences & leanings on the subject, gathered essentially during actual field workings. Since these articles have not being written in a pre-planned manner, it would be shared in a free-flowing manner as a collection of short write-ups; hope the readers find the insights useful.

Sales In New Normal

May 31, 2024June 5, 2024 admin Leave a comment Bhaskar Mukherjee's Blogs

The coronavirus COVID-19 is affecting 213 countries. As long as the world has not found a cure or a vaccine for Covid-19, we may have to adjust to a “new normal”, meaning a new way of living and going about our lives, work and interactions with other people.

Work-Life Challenges And How To Manage Them

May 31, 2024May 31, 2024 admin Leave a comment Ashish Goyal's Blogs, CXO'sBlogs

In this article, we are going to look into the difficulties and the challenges a normal employee faces during their day to day job-life and we are also going to add few key points on how to manage it efficiently so that we can tackle those challenges with ease.

In this world of deep throat-cutting competition. standing out from others is a must to survive. Unfortunately, it is very hard to keep up with the constant work pressure without loosing our sanity. Managing the pressure and It!! November 2021 adapting to the new, challenging experiences is a hard to master skill. What you must do in these situations is to change the attitude and the approach towards those hurdles. Here are few helpful things you can implement in your day-to-day life to manage that pressure.

3 Mantras To Decode The Last-Mile Deliveries In Congested Cities

May 31, 2024June 5, 2024 admin Leave a comment Bharti Maan's Blogs

As covid spread its nasty pangs, the business of prophecy started working overtime to define how will it change the world and how the new normal will emerge. But almost ten weeks since the near shutdown in most parts of the world, the predictions of new normal have started to fade.

SWOT: Getting It Right!

May 31, 2024June 5, 2024 admin Leave a comment Atul Suri's Blogs

ASWOT Analysis forms the very basis of every decision taken, be it on charting strategies to meet the Vision and Mission of the organization or even for arriving at a well thought of Brand Plan for a Marketer.

Things Not To Do In Sales

May 31, 2024June 5, 2024 admin Leave a comment Ananda Chatterjee's Blogs, CXO'sBlogs

Everyone tells us ‘How to crack a sale “How to make a Sales Call” how to improve your strike ratio but does anybody tell you “what not to do in sales “?

90% of sales call do not materialize because customer didn’t like what you offered but because the way you offered

It’s not important what you are selling its important how you are selling

Today we will discuss a few things which we should NOT do in sales in Luminaire Business1.Relationship is lifelong it’s not a one sale relationship …