What Is The Way To Learn Sales?

In my experience here are the ways in which you can learn sales and be a top-notch professional.
Observe what good salespersons in your organization do – If you are working in a sales organization, this is absolutely important and fastest way to learn. I have observed many strong sales persons (and not all were in sales!) and many interesting styles to sell. Observe very closely how the best sales persons in your organization bring in sales, how do they fix their appointments, how do they ask questions, pitch and handle objections from clients. How do they position themselves and so on.

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Digital – Too Fast To Comprehend, Too Pervasive To Ignore!

“Boss, we will understand the data signals, optimize our search, do some data management, integrate Al, set an evaluation metric…’ a young trainee exults as | look on, wondering whether he can connect the dots.

In another context, | hear a colleague say, ‘Digital marketing will either outdated us or recast us: At a CMO meet recently, we nodded our heads in sombre agreement. ‘If we can synthesize classical marketing with the newly emerging tools of digital, we will lead the change, if not…’

“We will be led, the others echo.

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There Is A Bit Of ‘Marketing Perspective’ In Every Day Life

There is a phrase in Buddhism, “kill the Buddha”, it means that the ideas you have learned to bring you to this point of clarity need to be let go of, if you are to go further and step into your power.

But, why exactly would we want to let go or unlearn?

Does what we already know prevents us from knowing more?

Right from our childhood we are programmed to answer every day at home or school,

What did you learn today?

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Organisational Coma

There is a phrase in Buddhism, “kill the Buddha”, it means that the ideas you have learned to bring you to this point of clarity need to be let go of, if you are to go further and step into your power.

But, why exactly would we want to let go or unlearn?

Does what we already know prevents us from knowing more?

Right from our childhood we are programmed to answer every day at home or school,

What did you learn today?

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What Will I Unlearn Today??

There is a phrase in Buddhism, “kill the Buddha”, it means that the ideas you have learned to bring you to this point of clarity need to be let go of, if you are to go further and step into your power.

But, why exactly would we want to let go or unlearn?

Does what we already know prevents us from knowing more?

Right from our childhood we are programmed to answer every day at home or school,

What did you learn today?

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Fallacies of Change Management

How often have you heard or read about ‘Change Management’? And how often have you heard about the clichéd but the true phrase “Change is the only constant”? There would be hundreds and thousands of books and articles on Change Management

Yet, I’m taking a punt to write on the same, for the simple reason that this seems to be the underlying theme in many businesses today. While you could deny and choose to ignore at your own peril, but the smartness lies in accepting this arduous fact of life. However, while a lot has been written and said about what to do in Change Management, I would like to dwell on some of the fallacies in Change management and hence what you should avoid. Here are 7 of them

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Prospecting in a Cluttered World And (Part 1 The 4 Universal Principles of Prospecting)

“The brutal fact is the number one reason for failure in sales is an empty pipeline, and the root cause of an empty pipeline is the failure to prospect.” ― Jeb Blount.

Prospecting has and will always be the most critical activity or discipline in sales—it what separates the superstars from the ones that are scraping by on second hand, hand-me-down leads.

Why do Sales Professionals need to prospect? When you break down the sales process, it is about offering the right solution to the right person at the right time.

Unfortunately, all these variables rarely line up on their own in the multiverse of sales, and that is why prospecting is crucial for your sales success.

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Advertising – How Does It Really Work?

‘Advertising troubles both sociologists and financial directors: the former because they think it works, the latter because they think it does not,’ says Byron Sharp. The question of whether to advertise or not is especially a concern in today’s times when the results may not be seen immediately. Unfortunately, this can’t be directly measured since advertising has a long-term impact and the drop in sales is not immediately noticeable – over a period of time, it impacts a consumer’s ability to recall. Advertising works like the engines of a flight: while the engines are running, everything is fine, but when the engine stops, the descent eventually starts. The bigger the brand, the more it has to spend to appeal to a larger number of consumers across various occasions to keep a threshold recall for their market share to hold.

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