CXO’sBlogs

CXO’sBlogs

CXO’s Blog stands as a beacon of thought leadership, dedicated to enriching the minds of students and professionals alike. Our mission is to provide wisdom, insights, and foresight from industry luminaries, fostering learning and growth across diverse sectors. Each article featured on CXO’s Blog is a testament to our unwavering commitment to nurturing intellectual development and professional excellence. We eagerly anticipate sharing the rich perspectives and experiences of business leaders, offering invaluable knowledge to our readers.

Decoding The Impact Of Virtual Technology On Interpersonal Communication

Jyoti Leave a comment CXO'sBlogs, Shalini Singh's Blogs

In a pre-Covid world, we would not be talking about how integral virtual technology is to interpersonal communication. This is because earlier interpersonal communication was not completely dependent on virtual technology. Before Covid-19, only around 7% of U.S. employees regularly worked from home collaborating and connecting virtually. In Europe, most countries had only up to 10% of remote employees. Countries like Sweden, Netherlands and Denmark have comparatively had a much higher ercentage of remote employees, of around 20%. However, in India, the concept of working from home and using virtual platforms had not been very popular. Cut to 2020, a post-Covid world changed the entire story.

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Decoding Paradigm Shifts And Challenges For Communication Industry In The Post-Covid Era

Jyoti Leave a comment CXO'sBlogs, Shalini Singh's Blogs

Way back in 1959, US President John F. Kennedy had said that word ‘crisis’ also presents an opportunity. Decades later, this statement is more relevant than ever for businesses during a pandemic. When a pandemic like Coronavirus struck us, everything from our daily routine to the way we run business and hold conversations has changed drastically. While we are together in this, the truth is our perspective is also changing collectively. As leaders in the communications sector, we have to focus on the shifts while being sensitive so that we can be responsible without losing out on opportunities. In the last few years, the digital platform was teeming with opportunities for the communication industry. Now, with everyone at home, the need to convey the right message on the digital platform has also become imperative. Moreover, the economic challenges of the current period have ensured that businesses think innovatively when it comes to the digital media.

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In Covid Era, It Is Essential To Decode Marketing By Being Empathetic To Customer Needs

Jyoti Leave a comment CXO'sBlogs, Shalini Singh's Blogs

I recall this line written I had read long time ago that said that the most dangerous thought in today’s world is “we have always done it this way”. Echoing a certain Darwinian sentiment which calls for adaptability, this is very integral to business and marketing, especially in the current unprecedented times. If there is one thing that Covid 19 has made us realise, it is that the uncertainty looming over us calls for drastic change in the way every brand is handled. As leaders, responsible for important communication in these times, we must be clear about how we perceive our brand and showcase it to the world to retain relevance while being sensitive.

Here are a few ways in which brands need to decode marketing in these tough times of fighting a pandemic.

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Warehousing – Emerging Trends

Jyoti Leave a comment CXO'sBlogs, Shantha Martin's Blogs

Warehouse management continues to evolve. Now, that we are in 2020, the warehouse is a carefully managed control center. It is a strategic hub of e-commerce within an overarching supply chain. Exciting as it, the business landscape has transformed, with the arrival of many different challenges, some of which depend on where in the world the warehouse operations are located. 

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Paradigm Shift In After-Sales Service – Must Know For Marketer

admin Leave a comment Rajib Chowdhury's Blogs

I clearly remember, it was 1985, my dad finally booked our first Refrigerator. The Refrigerator was delivered almost a month after the booking. Unfortunately one decorative plastic cover was found broken. Toll free or customer care concept was not there even in the imagination of the brands. The dealer was the only channel of communication between the customer and the company. The dealer listened to our complaint, assured everything but did nothing to replace the broken part.

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Mobile Wallets – Are They Relevant Today?

Jyoti Leave a comment CXO'sBlogs, Shashank Joshi's Blogs

A digital instrument that converts your Mobile phone into a device for carrying out financial transactions can be defined as a Mobile Wallet. Technology evolved from fixed line phone to a cordless phone to a mobile phone and that got us thinking of how could we add various services to this device and found replacement to various services that were restricted to a desktop or a hand held camera. How could our commercial transactions be left behind? We brought the ability to conduct these on the mobile phone.

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Payment Gateway – What You Should Know Before You Unlock The Doorway To Accepting Digital Payments.

Jyoti Leave a comment CXO'sBlogs, Shashank Joshi's Blogs

After the recent pandemic, the world has realised that if a business has to stay relevant it has to transform itself to its Digital Avatar. If you stop meeting people and want to sell you need an interface to complete the commercial transaction. That interface to accept payments digitally is provided by a payment gateway.

Let’s understand the evolution of plastic money. Visa as founded in 1958 followed by JCB (Japan Commercial Bank) and MasterCard. These names are often referred to as card schemes. These companies issued plastic cards that would be accepted at the merchant location and dependency on cash was reduced. The advent of internet saw businesses going online and payment gateway was evolved as a tool to accept the payments digitally. Today there are various card schemes – Rupay, China Union pay, American Express, Discover to name a few. We are moving from a cash economy to the digital payment world.

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Seize The Opportunity

Jyoti Leave a comment CXO'sBlogs, Shivanandan Pare's Blogs

We all are going through an unprecedent crisis there is no doubt about it and this one is going to stay here for a while. This crisis will also change a lot of things and ensure that most of the things are not going to be the same anymore.

The good part is that such crisis comes once or twice in 100 years, the best part is we may most likely not be facing this again in our life time.

As students our strengths are age, energy and being connected.  That’s what we need to harp upon during these uncertain times. If you look at these three pillars individually and merge them together you would realize ways to not just navigate these times but also come out successful.

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What Is The Way To Learn Sales?

Jyoti Leave a comment CXO'sBlogs, Siddharth Dabhade's Blogs

In my experience here are the ways in which you can learn sales and be a top-notch professional.
Observe what good salespersons in your organization do – If you are working in a sales organization, this is absolutely important and fastest way to learn. I have observed many strong sales persons (and not all were in sales!) and many interesting styles to sell. Observe very closely how the best sales persons in your organization bring in sales, how do they fix their appointments, how do they ask questions, pitch and handle objections from clients. How do they position themselves and so on.

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