Consumer’s Decision Journey: The Way To Gain Confidence and Build Stickiness To Your Brand

June 13, 2024 admin Leave a comment CXO'sBlogs, Madhumita Manna's Blog

The consumer journey to picking up your brand is not a straight forward process of eye level & buy level anymore, which means that no more does it involve only being present in the retail and blasting the media out with your presence. With the evolving consumer and the information overload because of the digital world, the complexities are increasing by the day. It involves many explorations over the net, checking with friends, experts, word of mouth, the influence of peers, media and other touchpoints that the consumer visit, and it is essential that the brand engages the consumer at all these points to drive him towards the moment of truth where he or she feels the real urge to pick up your brand.

Mapping customer journey as important step before you plan your go to market

June 4, 2024June 4, 2024 Rashi Leave a comment CXO'sBlogs, Madhumita Manna's Blog

The consumer journey to picking up your brand is not a straightforward process of eye level & buy level anymore, which means that no more does it involve only being present in the retail and blasting the media out with the brand hard-selling proposition. Consumers are evolving and the information overload because of the digital world the complexities are increasing by the day, It involves many explorations over the net, checking with friends, experts, word of mouth, the influence of peers, media, and other touchpoints that the consumer visits. It is essential that the brand engages the consumer at all these points to drive him towards the moment of truth where he or she feels the real urge to pick up your brand.

Vuca World Mandates Everyone To Think Like A Leader

June 3, 2024June 5, 2024 Rashi Leave a comment CXO'sBlogs, Madhumita Manna's Blog

We have heard the word VUCA for years now, what does it really mean…. It is a world which is constantly changing. Be it the economic impact of 2008 due to Lehman brothers, the influence of the digital world, emerging needs of the global consumers, the rise of a generation with a cause “The millennial” or the unexpected pandemic these are but the real experience of the jargon VUCA. Today the experience is far beyond the corporate world and has impacted every facet of our life.

The VUCA influences rapid transformations be it the economic outlook, consumer purchasing behavior, changing consumer needs, changes in the entire value delivery system for instance from mom and pop stores to supermarkets to e-commerce, physical money to the Paytm a and the traditional communication on TV to talking to a more informed digital consumer. The changes are happening at a lightning speed.

VUCA requires different kind of leadership and thinking. The most AMAZING part of the VUCA world is that leadership can come from any quarter and therefore anybody can be a leader… Wow!! How can this happen. The reason is fairly common the organization is looking for a solution, and whoever offers that is a leader.