Author: Rashi

Vuca World Mandates Everyone To Think Like A Leader

Rashi Leave a comment CXO'sBlogs, Madhumita Manna's Blog

We have heard the word VUCA for years now, what does it really mean…. It is a world which is constantly changing. Be it the economic impact of 2008 due to Lehman brothers, the influence of the digital world, emerging needs of the global consumers, the rise of a generation with a cause “The millennial” or the unexpected pandemic these are but the real experience of the jargon VUCA. Today the experience is far beyond the corporate world and has impacted every facet of our life.

The VUCA influences rapid transformations be it the economic outlook, consumer purchasing behavior, changing consumer needs, changes in the entire value delivery system for instance from mom and pop stores to supermarkets to e-commerce, physical money to the Paytm a and the traditional communication on TV to talking to a more informed digital consumer. The changes are happening at a lightning speed.

VUCA requires different kind of leadership and thinking. The most AMAZING part of the VUCA world is that leadership can come from any quarter and therefore anybody can be a leader… Wow!! How can this happen. The reason is fairly common the organization is looking for a solution, and whoever offers that is a leader.

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Changes In Employability Quotient Post Covid

Rashi Leave a comment CXO'sBlogs, Gaurav Suri's Blog

Covid, Pandemic , Unprecedented times – Now that I have got your attention let me assuage
you that I am not going to be a harbinger of bad news imapt the number of soothsayers
and crystal ball gazers have increased, and my attempt is not to venture into that territory
at all. Situation has caught us off guard and we are going through testing / trying period in
human history. How we deal with it will determine our future as a collective human race.
Therefore, it will be stupid on my part to predict the future.
However, crisis always makes us look hard at our current practices, take a deep look at
shifting behaviors and help us measure our own relevance with the changing world.
Companies/ people who are able to demonstrate this adaptability and course correct always
thrive. I was recently called upon to learn and interact with academia who are always
thinking ahead on such matters to discuss this issue at large. In the course of this writing I
would like to present my views on this issue.

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Of Myths and Stories and False Propaganda

Rashi Leave a comment CXO'sBlogs, Dr. Shreekant Vijaykar's Blog

A new year brings 365 new opportunities. To do more. To make mistakes. And to learn from them and grow. While this is certainly what I wish for you, dear reader, there is one mistake I hope you stay away from this year, which is to take some of the social myths on their face value. This is concerning because most of these social myths are out there ,without people knowing them to be false and without anyone calling them out.

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Usefulness and Ease of Use: Two Mantras for Successful SST (self-service technologies) to Improving Brand Loyalty

Rashi Leave a comment CXO'sBlogs, Dr. Shreekant Vijaykar's Blog

Recently, a five-year-old story went viral once again about how McDonald’s reported that restaurants that introduced self-ordering kiosks experienced an average of 5-6% increase in sales. This is not just about them. When Chili’s added self-ordering kiosks to its tables a few years ago, the chain too saw a massive 20%increase in dessert sales.

We have seen these self-ordering kiosks and tabs in a few cinemas and restaurants as well, and in principle, self-ordering would seem like a natural solution that provides a win-win. I, for one, being a foodie, find the self-ordering solution delightful. I can choose what I want, at the pace I want, change my order, customize it if required, with no one to judge or look over my shoulder. And what more, there is one less social interaction! For a foodie and an introvert at that ,this is a blessing.

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Showbiz During Pandemic- A Media And Entertainment Perspective

Rashi Leave a comment CXO'sBlogs, Dr-Sharmila-Banerjee's Blogs

The COVID-19 pandemic began at a time of increasing global economic vulnerability. There were already genuine concerns of falling consumption levels and investment alongside rising unemployment. Brexit and the U.S-China trade war hadn’t helped and there was a palpable sense of uncertainty.

Most indicators now suggest that some of the largest economies stand on the precipice of the greatest real recession in nearly 100 years.

As far-fetched as it seems right now though, there will be a recovery and people are already asking: how different will the post-COVID-19 era be from the one we knew earlier? The most tangible effect we see is on technology adoption and general versatility with digital commerce and content. We anticipate a considerable acceleration on both fronts for individuals and businesses, which should hopefully do as much for financial inclusion and e-governance, as for streaming services.

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Digital Marketing in Healthcare

Rashi Leave a comment CXO'sBlogs, Dr Maya Sharma's Blogs

“Pharma Marketing is not my fancy, I want to work in FMCG sector, which has enough space to accommodate my creative juices, speed for the adrenaline rush, competitive intelligence inputs to keep me on my toes”- expressed my marketing colleague. Having worked with the best names in Pharmaceuticals, Medical Nutrition, Medical Devices segments, I – a pharmaceutical physician, have come across creme-de-la-creme of marketing. But to my surprise ,Healthcare Marketing was not their first love. They used to aspire for FMCG, FMCD sectors.

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Marketing & Sales Organisation Objectives During COVID 19 Times

Rashi Leave a comment CXO'sBlogs, Deb Gooha's Blogs

What makes sense now, the upper funnel should be the focus of most marketing teams in the coming months. Marketers have to keep tracking the trends throughout the customer journey and digital marketers may have to focus more on the organizational sales and marketing strategy and not just on, dull brand, product or service marketing calendar initiatives.

The sales objective is to pursue quality leads and the marketing objective is to generate leads that sales can later qualify and pursue, in turn, the marketing team need to innovate new way and solutions which works for the sales lead management funnelling.

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People Centric Business- A Confluence of Infrastructure, Technology and People

Rashi Leave a comment CXO'sBlogs, Pankaj Pipariya's Blogs

Do you know People (Employees, Customer, Investors, and Business Partners) generates more data points in a company than any other factor? Invasion of mobile phone has accelerated the pace of data generation. A research said, an average person looks at his/her mobile screen more than 600 times a day. Social media has already taken world by a storm with an exponential growth of more than 80% per annum. Internet speeds are increasing day by day, with fibre networks being made available across nooks and corner of the country. The work boundaries have melted with anytime anywhere working condition. This phenomenon is something, which is also talked in business circles under the new strategy of SMAC (Social, Mobile, Analytics and Cloud) or CAMSS (Cloud, Analytics, Social and Security). Indeed, this is an era of data and digitization for run business.  

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