Musts For Realty Sector In Crisis

May 30, 2024June 5, 2024 Jyoti Leave a comment Samujjwal Ghosh's Blogs

The fluctuating impact of COVID-19 on global realty is yet to be fathomed. Due to the overarching uncertainty and sales reaching a standstill, the industry is going through a lot of unprecedented turmoil. Stepping out of the lockdown to continue business operations would require a sincere and robust coping strategy. It will be prudent to admit; that work from home and stay at home are two operating maxims which will need massive assistance from real estate brands in these areas. Brands and businesses which are talking to consumers now, must make sure that you are useful to them and simplifying their lives.

Packaging: A true Salesman

May 30, 2024May 30, 2024 Jyoti Leave a comment Sanjay Gupta's Blogs

Packaging is the art, science and technology of wrapping, protecting and showcasing products for consumer centric, commercially viable manufacturing, distribution, storage, movement, sale and use with ease for ultimate satisfaction and delight to consumer.

The Online Print Of Tomorrow – A Resurrection of Print

May 30, 2024June 5, 2024 Jyoti Leave a comment Shalini Gupta's Blogs

Covid-19 pandemic has adversely affected the Indian print media sector leading to existential crisis for the industry, redefining consumer readinghabits andconsumption of news. With a significant decline in readership, due to dwindling advertisements or a serious disruption in circulation of newspapers and magazines, different media houses have been forced to take extreme steps – from splitting the number of pages, salary cuts, leave without pay for employees or even resorting to shutting down their editions & layoffs. And this onslaught didn’t spare even the editorial teams, the backbone of anynewspaper/ print media.

Facing The Front From Our Homes! Test Of Our Self-Reliance And Resilience

May 30, 2024June 5, 2024 Jyoti Leave a comment Shalini Gupta's Blogs

Most of us civilians have grown up hearing stories of bravery while our soldiers have braved the enemy facing them at the front. This pandemic has probably showed us at every step how is it fighting a battle at our doorstep, in our locality, protecting our loved ones and for the 1st time probably gave a sense what really is the experience of our soldiers at the front.

Decoding Strategies To Build Stronger Connect With Your Consumers

May 29, 2024June 5, 2024 Jyoti Leave a comment CXO'sBlogs, Shalini Singh's Blogs

When a humanitarian crisis like the Corona virus pandemic hit, it was easy to be scared of the future. But, as they say that nothing in life should be feared but understood and when it comes to consumer engagement, this is what brands need to remember. Brands need to be fearless and empathetic in the way they engage with consumers and earn their trust. By showing that they care for their consumers and employees even in this time of crisis, a brand ensures a permanent position in the consumers hearts long after the pandemic.

Around two-thirds of consumers say that brand response to the pandemic will have a ‘huge impact’ on their likelihood of purchasing the same brand’s products and services in the future, a recent Edelman Trust Barometer revealed. While we focus on the response bit, we must also understand that brand messaging has never been more important. Here are a few strategies that brands need to focus on to build trust and sustain it.

Decoding The Impact Of Virtual Technology On Interpersonal Communication

May 29, 2024June 5, 2024 Jyoti Leave a comment CXO'sBlogs, Shalini Singh's Blogs

In a pre-Covid world, we would not be talking about how integral virtual technology is to interpersonal communication. This is because earlier interpersonal communication was not completely dependent on virtual technology. Before Covid-19, only around 7% of U.S. employees regularly worked from home collaborating and connecting virtually. In Europe, most countries had only up to 10% of remote employees. Countries like Sweden, Netherlands and Denmark have comparatively had a much higher ercentage of remote employees, of around 20%. However, in India, the concept of working from home and using virtual platforms had not been very popular. Cut to 2020, a post-Covid world changed the entire story.

Decoding Paradigm Shifts And Challenges For Communication Industry In The Post-Covid Era

May 29, 2024June 5, 2024 Jyoti Leave a comment CXO'sBlogs, Shalini Singh's Blogs

Way back in 1959, US President John F. Kennedy had said that word ‘crisis’ also presents an opportunity. Decades later, this statement is more relevant than ever for businesses during a pandemic. When a pandemic like Coronavirus struck us, everything from our daily routine to the way we run business and hold conversations has changed drastically. While we are together in this, the truth is our perspective is also changing collectively. As leaders in the communications sector, we have to focus on the shifts while being sensitive so that we can be responsible without losing out on opportunities. In the last few years, the digital platform was teeming with opportunities for the communication industry. Now, with everyone at home, the need to convey the right message on the digital platform has also become imperative. Moreover, the economic challenges of the current period have ensured that businesses think innovatively when it comes to the digital media.

In Covid Era, It Is Essential To Decode Marketing By Being Empathetic To Customer Needs

May 29, 2024June 5, 2024 Jyoti Leave a comment CXO'sBlogs, Shalini Singh's Blogs

I recall this line written I had read long time ago that said that the most dangerous thought in today’s world is “we have always done it this way”. Echoing a certain Darwinian sentiment which calls for adaptability, this is very integral to business and marketing, especially in the current unprecedented times. If there is one thing that Covid 19 has made us realise, it is that the uncertainty looming over us calls for drastic change in the way every brand is handled. As leaders, responsible for important communication in these times, we must be clear about how we perceive our brand and showcase it to the world to retain relevance while being sensitive.

Here are a few ways in which brands need to decode marketing in these tough times of fighting a pandemic.

Warehousing – Emerging Trends

May 29, 2024May 29, 2024 Jyoti Leave a comment CXO'sBlogs, Shantha Martin's Blogs

Warehouse management continues to evolve. Now, that we are in 2020, the warehouse is a carefully managed control center. It is a strategic hub of e-commerce within an overarching supply chain. Exciting as it, the business landscape has transformed, with the arrival of many different challenges, some of which depend on where in the world the warehouse operations are located.

Mobile Wallets – Are They Relevant Today?

May 29, 2024June 5, 2024 Jyoti Leave a comment CXO'sBlogs, Shashank Joshi's Blogs

A digital instrument that converts your Mobile phone into a device for carrying out financial transactions can be defined as a Mobile Wallet. Technology evolved from fixed line phone to a cordless phone to a mobile phone and that got us thinking of how could we add various services to this device and found replacement to various services that were restricted to a desktop or a hand held camera. How could our commercial transactions be left behind? We brought the ability to conduct these on the mobile phone.