It was early January of 1985, when I landed in Kolkata on my new assignment with Godrej Soaps Ltd (as Godrej Consumer Products, or GCPL, was known then), as a Sales executive. Winter chill pervaded the air, and signs of New Year revelry were visible everywhere, more so on the famed Park Street.
The days of designing a traditional brand strategy is over, the digital ecosystem has added new fields to the foundation of brand strategies. Learning how to apply the new brand science to data with a convincing approach to drive and validate brand marketing strategy is in.
The coronavirus COVID-19 is affecting 213 countries. As long as the world has not found a cure or a vaccine for Covid-19, we may have to adjust to a “new normal”, meaning a new way of living and going about our lives, work and interactions with other people.
In this article, we are going to look into the difficulties and the challenges a normal employee faces during their day to day job-life and we are also going to add few key points on how to manage it efficiently so that we can tackle those challenges with ease.
In this world of deep throat-cutting competition. standing out from others is a must to survive. Unfortunately, it is very hard to keep up with the constant work pressure without loosing our sanity. Managing the pressure and It!! November 2021 adapting to the new, challenging experiences is a hard to master skill. What you must do in these situations is to change the attitude and the approach towards those hurdles. Here are few helpful things you can implement in your day-to-day life to manage that pressure.
As covid spread its nasty pangs, the business of prophecy started working overtime to define how will it change the world and how the new normal will emerge. But almost ten weeks since the near shutdown in most parts of the world, the predictions of new normal have started to fade.
ASWOT Analysis forms the very basis of every decision taken, be it on charting strategies to meet the Vision and Mission of the organization or even for arriving at a well thought of Brand Plan for a Marketer.
Everyone tells us ‘How to crack a sale “How to make a Sales Call” how to improve your strike ratio but does anybody tell you “what not to do in sales “?
90% of sales call do not materialize because customer didn’t like what you offered but because the way you offered
It’s not important what you are selling its important how you are selling
Today we will discuss a few things which we should NOT do in sales in Luminaire Business1.Relationship is lifelong it’s not a one sale relationship …
Whenever we think about Cricket world cup, A picture of Great Kapil Dev comes in our mind where he is holding the world cup trophy in his hand, a smile on his face and Lord’s gallery in the backdrop.
Was it possible to achieve this glory for an ordinary team without an exceptional leader against the Star-studded team of West Indians?
So how did an ordinary team transform into extraordinary to achieve monumental success & glory?
Only one answer surfaces in my mind – “‘Leadership & Team management”
The relationship between leader and team is dependent on two pillars: Trust & Responsibility.
And to make this objective oriented and to attain greater heights of success, the final aspect is mentoring.
So we will discuss the three parameters of Team management Trust, Responsibility & Mentoring:
Existing empirical research confirms that there is a positive relationship between reputation management and development of corporate houses. Corporations have long since realized the importance of managing the reputation that will sustain their advancement in the age of competitive business management. People share different perceptions about what constitutes a corporate reputation and the role of communications in balancing it.
It’s a familiar feeling – you’re scrolling through your social media posts and you notice a pattern emerging. It’s subtle; you don’t really realise it till you make a conscious effort to really think about what you’re consuming, but you gradually realise that the curated content is aligned with your general worldview. It’s an experience similar to shopping online and OTT platform viewing – the recommendations and suggestions offered to us are closely aligned with the choices we have made on those platforms in the past. The more of something we choose, the more of it we are offered the next time.