Written by: Prajwal Bande | Vidwaan Voyager 2020 | MBA | JSIMR, PUNE
In the marketing world it is the biggest challenge to attracts the customers towards our business or product & service.
I am writing this blog on the strategies or ideas. To attract the customer towards and likes your products and keep shopping from your business by this way’s customer like me
Ways of customers likes you and attract towards your business or products as follows
Identify Who Your Target Customers
The first step to making customers fall in love with your business is knowing who your target market is. This will allow you to focus your Marketing toward practices that reach this audience and complete to their specific needs. Customers do not want to feel like they are being advertised to all of the time so making your content fun and easy to relate to can do wonders for reaching the audience that you need. Doing surveys can help find out just who your target customers are.
Identify Customer Expectations & Needs
One of the biggest steps in any transaction between a customer and a business is the customer experience. This can make or break your business as a bad experience can really kill your word of mouth marketing. With the evolution of online reviews, dissatisfied customers can easily leave negative feedback about your company within minutes. Ensure that you are making the customer experience a one to remember to complete to customer expectations. Customer expectations are going to vary from person to person so making sure that your company is versatile enough to identify different expectations is crucial.
Give Real World Customer Interactions
Customers love doing business with people, not businesses. This goes into every aspect of your business that requires some type of customer interaction. Making sure that your employees treat your customers like humans and not a number will really show that your business truly cares about each and every customer. Most consumers do not like having to deal with voice recorded customer service lines and would rather speak to someone who can help them more quickly and accurately. While you will want to have a rule to follow, each interaction should complete to the specific person that they are dealing with for a more pleasurable, relatable customer experience.
To keep Customer Service as First Priority
Customer service is going to be at the front of any business. You can have the lowest prices, best products, and biggest stores, but if your customer service is not up to difficult to deal with, customers will not return to shop with you. When customers visit a store, they want to be treated with respect and kindness. If your company cannot deliver this, customers will start to dwindle down and negative reviews will start to pop up. Make sure that you are always checking up on how your customers are feeling about your services and ensure that you provide adequate training for all employees.
Active Listening When Speaking to Customers
Conversations with customers can go many different ways, but knowing how to speak to your customers can go a long way. By practicing active listening, you can show the customer that you truly care about their complaint or suggestions. Active listening refers to repeating back what the customer is saying to reiterate their point and to better understand what they are talking about. For example, if a customer was to ask “What is the warranty provided with this product?”, you would respond with “The warranty provided with the product is 5 years or (what will be decided by you) from the date of purchase”.
Create A Customer Support System & treat the customer Royalty (VIP)
When a customer needs support, they are going to want it to be handled as quickly and professionally as possible. That is why having a structured customer support system is highly important to make sure that issues that need to be escalated can be done so quickly and easily. This can go many different routes for things such as tech support, and those who just need more information about your product. While it may seem like a long process, the customer will be glad that they are being transferred to the right person.
Customer Royalty
Your business depends on how well and how consistently you put your customers’ needs at the front of everything you do.
Prepare adjustment based on their feedback
Show customer that your care by listing to their advice. If they have feedback for you or your business, they will feel appreciated if you consider their feedback and if Correct, make necessary adjustment or changes to your business based on their recommendations.
Deals with Unhappy/ unsatisfied Customers Correctly
No business was ever built without dealing with unhappy customers. What separates successful businesses from those who are unsuccessful is the way that they handle these customers. Being able to win a customer back over will usually drive more sales as that customer will brag to others about how you went out of your way to ensure their satisfaction. On the opposite end of the spectrum, not knowing how to deal with unhappy customers can bigger problems as they will usually start to bad mouth your company.
Focused on Word of Mouth And show them personal attention
Speaking of bad-mouthing companies, all businesses should be aware of how impact word of mouth marketing can be. With more and more influencers popping up all over social media these days, word of mouth marketing can essentially make or break a business overnight. If someone who has a big following has a bad experience, they could potentially tell their following which could cause a serious backlash. On the other hand, providing influencers with your product to try out can give you a boost in your business as well.
Personal attention
When the customer asks about the product or which thing, they want to buy from you then you give your time to helps the customers and fulfill their requirements about any product and service.
Always Stay Humble
Always stay humble. Humbleness shows in many different ways and is a trait that just about everyone admires and can stand behind. Staying humble also lets you enjoy the smaller victories that many larger businesses sometimes look over.
