{"id":800,"date":"2024-06-03T09:45:16","date_gmt":"2024-06-03T09:45:16","guid":{"rendered":"https:\/\/vidwaan.simapt.com\/cxo-blog\/?p=800"},"modified":"2024-06-03T09:46:21","modified_gmt":"2024-06-03T09:46:21","slug":"what-is-a-good-marketing-person","status":"publish","type":"post","link":"https:\/\/vidwaan.simapt.com\/cxo-blog\/what-is-a-good-marketing-person\/","title":{"rendered":"What is a good Marketing Person?"},"content":{"rendered":"\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\">\n<p>Author: <strong>Ram Parthasarathy<\/strong><gwmw style=\"display: none; background-color: transparent;\"><\/gwmw><gwmw style=\"display: none; background-color: transparent;\"><\/gwmw><gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n\n<ul class=\"wp-block-social-links is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/in\/ramparthasarathy\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li><\/ul>\n<\/div>\n\n\n<div class=\"wp-block-post-date\"><time datetime=\"2024-06-03T09:45:16+00:00\"><a href=\"https:\/\/vidwaan.simapt.com\/cxo-blog\/what-is-a-good-marketing-person\/\">June 3, 2024<\/a><\/time><\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\">Unlike many skill sets within an organization, marketing is primarily a soft skill.\u00a0 So, obviously, when hiring a marketing person, soft skills should receive priority.<\/h5>\n\n\n\n<p>Some basic things to look out for:<gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Demographics:\u00a0 <\/h2>\n\n\n\n<p>Is the person being interviewed comfortable with communicating in the local language of the area they are being hired for?\u00a0 And, of course, also comfortable with spoken and written English?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gender neutrality: <gwmw style=\"display:none;\"><\/gwmw><\/h2>\n\n\n\n<p>Gender should not be a factor in making a hiring decision.\u00a0 However, since marketing entails a lot of traveling, when interviewing a female candidate, her willingness to travel should be ascertained.\u00a0 This of course does not apply to online marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Friendliness: <gwmw style=\"display: none; background-color: transparent;\"><\/gwmw><gwmw style=\"display:none;\"><\/gwmw><\/h2>\n\n\n\n<p>Does a marketing person come across as friendly and relaxed, or as tense and stand-offish?\u00a0 People are often tense when facing an interview, so the interviewer should make an effort to be relaxed and informal, and try to put the candidate at ease.\u00a0 That\u2019s when you will see the real side of the person.\u00a0 After all, you are taking a call on a person based on a single interaction of 20-30 minutes, so take time to peel away the outer defensive layers.<gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Confidence and grooming:<gwmw style=\"display:none;\"><\/gwmw><gwmw style=\"display:none;\"><\/gwmw><gwmw style=\"display:none;\"><\/gwmw><\/h2>\n\n\n\n<p> Is the candidate presentable, neatly dressed, and does he or she project an air of confidence and self assurance?\u00a0 This is extremely important.\u00a0 Fashion is not important, cleanliness and neatness are.\u00a0 And confidence, most important of all.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Positive attitude: <\/h2>\n\n\n\n<p>A lot can be judged about a candidate\u2019s attitude by the words they speak, and, of course their body language.\u00a0 People who smile a lot are more likely to have a positive attitude.\u00a0 People who use negative verbs a lot in their speech tend to have a negative attitude.\u00a0 For example, if you ask a question to which the candidate does not know the answer, one response would be \u201cI don\u2019t know\u201d- negative, and 90% will respond this way.\u00a0 The outstanding candidate would say \u201c I will check and get back to you\u201d.\u00a0<\/p>\n\n\n\n<p>Try and judge what overall impression the candidate makes on you.\u00a0 Broadly speaking, if the candidate makes a favorable impression on you, he should be able to make the same on a customer as well.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n\n<p><gwmw style=\"display: none; background-color: transparent;\"><\/gwmw><gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n\n<p><gwmw style=\"display:none;\"><\/gwmw><gwmw style=\"display:none;\"><\/gwmw><\/p>\n<div class='watch-action'><div class='watch-position align-left'><div class='action-like'><a class='lbg-style1 like-800 jlk' href='javascript:void(0)' data-task='like' data-post_id='800' data-nonce='e0abe6ebb9' rel='nofollow'><img class='wti-pixel' src='https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Like' \/><span class='lc-800 lc'>0<\/span><\/a><\/div><div class='action-unlike'><a class='unlbg-style1 unlike-800 jlk' href='javascript:void(0)' data-task='unlike' data-post_id='800' data-nonce='e0abe6ebb9' rel='nofollow'><img class='wti-pixel' src='https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Unlike' \/><span class='unlc-800 unlc'>0<\/span><\/a><\/div> <\/div> <div class='status-800 status align-left'><\/div><\/div><div class='wti-clear'><\/div>","protected":false},"excerpt":{"rendered":"<p>Unlike many skill sets within an organization, marketing is primarily a soft skill.\u00a0 So, obviously, when hiring a marketing person, soft skills should receive priority. Some basic things to look out for:<\/p>\n<p>Demographics:\u00a0 <\/p>\n<p>Is the person being interviewed comfortable with communicating in the local language of the area they are being hired for?\u00a0 And, of course, also comfortable with spoken and written English?<\/p>\n","protected":false},"author":4,"featured_media":801,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,131],"tags":[10,40,11,12],"_links":{"self":[{"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/posts\/800"}],"collection":[{"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/comments?post=800"}],"version-history":[{"count":2,"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/posts\/800\/revisions"}],"predecessor-version":[{"id":803,"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/posts\/800\/revisions\/803"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/media\/801"}],"wp:attachment":[{"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/media?parent=800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/categories?post=800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/tags?post=800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}