{"id":790,"date":"2024-06-03T09:32:30","date_gmt":"2024-06-03T09:32:30","guid":{"rendered":"https:\/\/vidwaan.simapt.com\/cxo-blog\/?p=790"},"modified":"2024-06-03T09:32:30","modified_gmt":"2024-06-03T09:32:30","slug":"the-importance-of-ethics-in-marketing","status":"publish","type":"post","link":"https:\/\/vidwaan.simapt.com\/cxo-blog\/the-importance-of-ethics-in-marketing\/","title":{"rendered":"The Importance of Ethics In Marketing"},"content":{"rendered":"\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\">\n<p>Author: <strong>Ram Parthasarathy<\/strong><gwmw style=\"display: none; background-color: transparent;\"><\/gwmw><gwmw style=\"display: none; background-color: transparent;\"><\/gwmw><gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n\n<ul class=\"wp-block-social-links is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/in\/ramparthasarathy\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li><\/ul>\n<\/div>\n\n\n<div class=\"wp-block-post-date\"><time datetime=\"2024-06-03T09:32:30+00:00\"><a href=\"https:\/\/vidwaan.simapt.com\/cxo-blog\/the-importance-of-ethics-in-marketing\/\">June 3, 2024<\/a><\/time><\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">In the hustle to sell, the aspect of professional ethics in marketing is often overlooked.\u00a0 However, this is a critical element if one wishes to achieve consistent success in marketing.<gwmw style=\"display: none; background-color: transparent;\"><\/gwmw><gwmw style=\"display: none; background-color: transparent;\"><\/gwmw><gwmw style=\"display: none; background-color: transparent;\"><\/gwmw><gwmw style=\"display:none;\"><\/gwmw><\/h4>\n\n\n\n<p>Professional ethics in any field demands that we be honest and truthful with the customer and with ourselves.\u00a0 We should neither overstate the merits of our product nor undermine or run down a competitor\u2019s product.<gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n\n<p>The customer today is very discerning, has access to a huge volume of data, and can and will verify any statements you make.\u00a0 If it is found that your statements are false or exaggerated, that will go against you.\u00a0 This is similar to the due diligence that companies do when contemplating a new hire.<\/p>\n\n\n\n<p>It is therefore very important that we prepare our pitch accurately and factually.\u00a0 There is no harm in highlighting features of one\u2019s own product, but care should be taken not to overhype it.\u00a0 A matter-of-fact presentation of the merits of the product will usually be successful. While doing so, it is important to project a feeling of confidence and conviction, without actually verbalizing it.<\/p>\n\n\n\n<p>To illustrate, many of you may have seen an advertisement for a PDF scanner app on Linkedin, where a pretty lady takes photos of documents and converts them to pdf.&nbsp; The major focus of the advertisement is on the pretty lady in the tight dress, rather than on the features of the app.&nbsp; Please scroll down and see the number of trolls this advertisement received.&nbsp; Not one positive comment.&nbsp;<\/p>\n\n\n\n<p>So, focus on your product, not on side issues, describe it clearly and accurately, and, very importantly, spell out what value it will add to your customer.&nbsp; The customer is always looking for value for money. It is up to you as a marketing professional to spell out that value clearly, without exaggeration at any point during your pitch.<\/p>\n\n\n\n<p>Some customers will ask your opinion of a competitor\u2019s product.&nbsp; Your response should be something like <em>\u201cI don\u2019t know much about it but I\u2019m sure it\u2019s a good product\u201d.<\/em>&nbsp; Even if you want to say that the competitor\u2019s product is inferior, you should let your tone and body language say it rather than your words. This will drive home your professionalism in the eyes of the customer, and raise your esteem in their eyes, helping you to clinch the deal.<\/p>\n\n\n\n<p>Looking at the barrage of visual inputs in the media today, there is always a tendency, especially among younger marketing professionals, to resort to hype, flashy Power Points, snazzy dressing, at the cost of content.&nbsp; Please try to resist this urge.&nbsp; The customer is inevitably going to see through it, and if you lack good content, you are unlikely to win the deal.<\/p>\n\n\n\n<p>Some of the same rules that apply to life in general apply to marketing as well.&nbsp; Values are important, and they should come across to the customer during your presentation.<\/p>\n\n\n\n<p>To sum up, tell the truth, tell it positively, and don\u2019t ever lie or exaggerate during a sales pitch.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n\n<p><gwmw style=\"display: none; background-color: transparent;\"><\/gwmw><gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n\n<p><gwmw style=\"display:none;\"><\/gwmw><gwmw style=\"display:none;\"><\/gwmw><\/p>\n<div class='watch-action'><div class='watch-position align-left'><div class='action-like'><a class='lbg-style1 like-790 jlk' href='javascript:void(0)' data-task='like' data-post_id='790' data-nonce='e0abe6ebb9' rel='nofollow'><img class='wti-pixel' src='https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Like' \/><span class='lc-790 lc'>0<\/span><\/a><\/div><div class='action-unlike'><a class='unlbg-style1 unlike-790 jlk' href='javascript:void(0)' data-task='unlike' data-post_id='790' data-nonce='e0abe6ebb9' rel='nofollow'><img class='wti-pixel' src='https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Unlike' \/><span class='unlc-790 unlc'>0<\/span><\/a><\/div> <\/div> <div class='status-790 status align-left'><\/div><\/div><div class='wti-clear'><\/div>","protected":false},"excerpt":{"rendered":"<p>In the hustle to sell, the aspect of professional ethics in marketing is often overlooked.\u00a0 However, this is a critical element if one wishes to achieve consistent success in marketing.<\/p>\n<p>Professional ethics in any field demands that we be honest and truthful with the customer and with ourselves.\u00a0 We should neither overstate the merits of our product nor undermine or run down a competitor\u2019s product.<\/p>\n","protected":false},"author":4,"featured_media":794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,131],"tags":[10,40,11,12],"_links":{"self":[{"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/posts\/790"}],"collection":[{"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/comments?post=790"}],"version-history":[{"count":1,"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/posts\/790\/revisions"}],"predecessor-version":[{"id":795,"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/posts\/790\/revisions\/795"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/media\/794"}],"wp:attachment":[{"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/media?parent=790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/categories?post=790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/tags?post=790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}