{"id":623,"date":"2024-06-01T07:41:22","date_gmt":"2024-06-01T07:41:22","guid":{"rendered":"https:\/\/vidwaan.simapt.com\/cxo-blog\/?p=623"},"modified":"2024-06-01T07:41:23","modified_gmt":"2024-06-01T07:41:23","slug":"the-changing-face-of-pr","status":"publish","type":"post","link":"https:\/\/vidwaan.simapt.com\/cxo-blog\/the-changing-face-of-pr\/","title":{"rendered":"The Changing Face of PR"},"content":{"rendered":"\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\">\n<p>Author: Minari Shah<\/p>\n\n\n\n<ul class=\"wp-block-social-links is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/in\/minari-shah-2762394\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li><\/ul>\n<\/div>\n\n\n<div class=\"wp-block-post-date\"><time datetime=\"2024-06-01T07:41:22+00:00\"><a href=\"https:\/\/vidwaan.simapt.com\/cxo-blog\/the-changing-face-of-pr\/\">June 1, 2024<\/a><\/time><\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Much has been written about how PR has changed\/ is changing in recent times. A key reason is undoubtedly the rise of digital media &#8212; including social platforms, that has changed how content is consumed. It has brought in a stronger focus on content creation (especially visual), a new conversational tone, recognition of fragmented audiences that yet need consistent but relevant messaging across all of them. With these changes, companies now have a greater yet lesser control over the narrative: they can own the content not the response across millions of social media users that is instant and can be disruptive.&nbsp;<\/p>\n\n\n\n<p>This has brought a fresh dynamism in PR while positing new questions on ownership: for eg. \u2013 is social media a marketing or PR function (it\u2019s actually both!); who owns influencer relationships, who should respond to a customer issue on a social media platform &#8211; CS or PR; role of paid and earned media, and so on. Moreover, the social media platforms encourage a two-way conversation rather than a one-way targeted message, making it imperative for the story-telling to be outside-in. PR, traditionally skilled at the art of persuasion, therefore brings strong abilities to enable this more authentic conversation system across diverse audiences \u2013 internal &amp; external. Companies are finding their own ways to redraw these boundaries through trial and error in ways that optimize impact; but what\u2019s certain is it has significantly broadened the scope of PR.&nbsp;<\/p>\n\n\n\n<p>While there is some continuing discussion about a seat at the table, most modern companies across the world recognize corporate reputation as key to leadership strategy. Consumers have repeatedly shown they care about a company\u2019s culture, how it engages with communities, with environment, with its employees and vendors. Which means that a PR leader today must have broad-ranging perspective; able to counsel for issues as varying as new lines of business, taxation and legal, matters of international trade and geopolitics. PR must deal with questions on diversity \u2013 for instance, think about not just hiring policies but the #MeToo expos\u00e9s, or the more recent debates on BLM that led to companies to announce their exit from fairness products.&nbsp;<\/p>\n\n\n\n<p>With this broader scope for corporate reputation &amp; its business impact, the focus is on building a brand narrative, a more far-reaching concept that brand positioning. In modern corporate structure therefore, brand is now co-owned by PR rather than only by marketing. The two teams must work closely, albeit with distinct roles, for a strategic long-term view to build a narrative framework that is consistent yet evolving over a period of time.<\/p>\n<div class='watch-action'><div class='watch-position align-left'><div class='action-like'><a class='lbg-style1 like-623 jlk' href='javascript:void(0)' data-task='like' data-post_id='623' data-nonce='006bb6bfb1' rel='nofollow'><img class='wti-pixel' src='https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Like' \/><span class='lc-623 lc'>0<\/span><\/a><\/div><div class='action-unlike'><a class='unlbg-style1 unlike-623 jlk' href='javascript:void(0)' data-task='unlike' data-post_id='623' data-nonce='006bb6bfb1' rel='nofollow'><img class='wti-pixel' src='https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Unlike' \/><span class='unlc-623 unlc'>0<\/span><\/a><\/div> <\/div> <div class='status-623 status align-left'><\/div><\/div><div class='wti-clear'><\/div>","protected":false},"excerpt":{"rendered":"<p>Much has been written about how PR has changed\/ is changing in recent times. A key reason is undoubtedly the rise of digital media &#8212; including social platforms, that has changed how content is consumed<\/p>\n","protected":false},"author":1,"featured_media":624,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[108],"tags":[30,29,58,48,60,47,10,64,109,11],"_links":{"self":[{"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/posts\/623"}],"collection":[{"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/comments?post=623"}],"version-history":[{"count":1,"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/posts\/623\/revisions"}],"predecessor-version":[{"id":625,"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/posts\/623\/revisions\/625"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/media\/624"}],"wp:attachment":[{"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/media?parent=623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/categories?post=623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/tags?post=623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}