{"id":471,"date":"2024-05-29T10:55:24","date_gmt":"2024-05-29T10:55:24","guid":{"rendered":"https:\/\/vidwaan.simapt.com\/cxo-blog\/?p=471"},"modified":"2024-06-05T10:58:38","modified_gmt":"2024-06-05T10:58:38","slug":"decoding-strategies-to-build-stronger-connect-with-your-consumers","status":"publish","type":"post","link":"https:\/\/vidwaan.simapt.com\/cxo-blog\/decoding-strategies-to-build-stronger-connect-with-your-consumers\/","title":{"rendered":"Decoding Strategies To Build Stronger Connect With Your Consumers"},"content":{"rendered":"\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\">\n<p>Author: <a href=\"https:\/\/www.linkedin.com\/in\/shalini-singh-90878730\/\">Shalini Singh<\/a><\/p>\n\n\n\n<ul class=\"wp-block-social-links is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/in\/shalini-singh-90878730\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li><\/ul>\n<\/div>\n\n\n<div class=\"wp-block-post-date\"><time datetime=\"2024-05-29T10:55:24+00:00\"><a href=\"https:\/\/vidwaan.simapt.com\/cxo-blog\/decoding-strategies-to-build-stronger-connect-with-your-consumers\/\">May 29, 2024<\/a><\/time><\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>When a humanitarian crisis like the Corona virus pandemic hit, it was easy to be scared of the future. But, as they say that nothing in life should be feared but understood and when it comes to consumer engagement, this is what brands need to remember. Brands need to be fearless and empathetic in the way they engage with consumers and earn their trust. By showing that they care for their consumers and employees even in this time of crisis, a brand ensures a permanent position in the consumers hearts long after the pandemic.<gwmw style=\"display:none;\"><\/gwmw><gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n\n<p>Around two-thirds of consumers say that brand response to the pandemic will have a \u2018huge impact\u2019 on their likelihood of purchasing the same brand\u2019s products and services in the future, a recent Edelman Trust Barometer revealed. While we focus on the response bit, we must also understand that brand messaging has never been more important. Here are a few strategies that brands need to focus on to build trust and sustain it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Assurance on security<gwmw style=\"display:none;\"><\/gwmw><\/h2>\n\n\n\n<p>When a company protects the well being and financial security of their employees, despite suffering big financial losses, it gains greater trust of consumers. Fifty-two per cent of respondents in the survey said that brands \u2018must\u2019 do this to earn or keep their trust, while 38 percent said that they \u2018hoped\u2019 brands would secure employees financial future during a crisis. A little appreciation can also make a big difference to all the employees who are burning the midnight oil during difficult times.<\/p>\n\n\n\n<p>To boost employee morale and to encourage selfless action Tata Power recognized the \u201cCorona Warriors\u201d within and launched a series of videos celebrating them. Our frontline heroes were celebrated in the AV and the operations teams of our various power plants across the country were showcased in it. The campaign was further extended by launching a small series on \u201cCorona Warriors\u201d covering 8 episodes, with each episode acknowledging the scores of corona warriors in the various units of Tata Power across the country<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Innovation and Adaptability<gwmw style=\"display: none; background-color: transparent;\"><\/gwmw><gwmw style=\"display:none;\"><\/gwmw><\/h2>\n\n\n\n<p>One of the best ways to engage with consumers during a crisis is to rise to the occasion and provide essential low-priced products that help consumers meet the challenges of a pandemic. These products can serve as a boon to healthcare works and other high-risk individuals. This was the decisive point behind the launch of Saheli World by Tata Power, an online e-commerce platform, specialised in handicrafts from rural women entrepreneurs. The product line was also expanded to include COVID essentials to meet the demands of the current times. We also challenged our consumers to make a mask and gift it to someone to help embrace the new normal together.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Changing communication narrative<gwmw style=\"display: none; background-color: transparent;\"><\/gwmw><gwmw style=\"display:none;\"><\/gwmw><\/h2>\n\n\n\n<p>It is important to adapt the communication narrative according to context. Amongst the ads that were created during this time, the ones that consumers strongly related to tended to focus on advocating and thanking communities and groups most affected by COVID-19, such as healthcare workers. They had very minimal focused product messaging and gained audience&#8217;s attention quickly. On the other hand, ads that instruct viewers in the ways that they can still interact with the brand and their products during the pandemic tended to not only be less emotionally engaging, Dut also attracted lower scores Tor more rational metrics sucn as purcnase Intent and intent to find out more.<\/p>\n\n\n\n<p>At Tata Power, we reaffirmed our commitment to empowering the nation through our #YouHaveThePower campaign. It was a reminder that all of us have the power in us to help serve the country.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Empowering, Authentic campaigns<gwmw style=\"display:none;\"><\/gwmw><gwmw style=\"display:none;\"><\/gwmw><\/h2>\n\n\n\n<p>In Japan, Google&#8217;s \u2018Thank You\u2019 campaign has been ranked the most emotionally engaging corona virus campaign in the world, an analysis by Unruly reported. This shows that emotionally-engaging informative communication at this time on how products and services can help people cope with pandemic-related life challenges can make a big difference. Three times more emotional than the average Japanese ad, this ad scored the highest in terms of brand favourability and purchase intent. It performed strongly because the whole ad comprised footage shot on mobile phones with captures from video calls, which created an aura of authenticity and amplified the sense of empowerment generated by the video&#8217;s structure and content. This was illustrated in the results as 83% of viewers considered Google to be an empowering brand after watching the ad \u2014 34% higher than the Japanese average.<\/p>\n\n\n\n<p>If experts are to be believed, the corona virus pandemic is not going to end anytime soon. However, since the show must go on, we need to be focus on creating more innovative and emotional campaigns that seem relatable. Context has always been important for communication with consumers but now we need to focus on the different strategies to build a more sustainable campaign with all our consumers.<gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<div class='watch-action'><div class='watch-position align-left'><div class='action-like'><a class='lbg-style1 like-471 jlk' href='javascript:void(0)' data-task='like' data-post_id='471' data-nonce='f7f07c58e6' rel='nofollow'><img class='wti-pixel' src='https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Like' \/><span class='lc-471 lc'>0<\/span><\/a><\/div><div class='action-unlike'><a class='unlbg-style1 unlike-471 jlk' href='javascript:void(0)' data-task='unlike' data-post_id='471' data-nonce='f7f07c58e6' rel='nofollow'><img class='wti-pixel' src='https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Unlike' \/><span class='unlc-471 unlc'>0<\/span><\/a><\/div> <\/div> <div class='status-471 status align-left'><\/div><\/div><div class='wti-clear'><\/div>","protected":false},"excerpt":{"rendered":"<p>When a humanitarian crisis like the Corona virus pandemic hit, it was easy to be scared of the future. But, as they say that nothing in life should be feared but understood and when it comes to consumer engagement, this is what brands need to remember. Brands need to be fearless and empathetic in the way they engage with consumers and earn their trust. By showing that they care for their consumers and employees even in this time of crisis, a brand ensures a permanent position in the consumers hearts long after the pandemic.<\/p>\n<p>Around two-thirds of consumers say that brand response to the pandemic will have a \u2018huge impact\u2019 on their likelihood of purchasing the same brand\u2019s products and services in the future, a recent Edelman Trust Barometer revealed. While we focus on the response bit, we must also understand that brand messaging has never been more important. Here are a few strategies that brands need to focus on to build trust and sustain it.<\/p>\n","protected":false},"author":4,"featured_media":475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,75],"tags":[30,29,42,84,23,76,58,72,78,60,10,68,11,83],"_links":{"self":[{"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/posts\/471"}],"collection":[{"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/comments?post=471"}],"version-history":[{"count":3,"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/posts\/471\/revisions"}],"predecessor-version":[{"id":993,"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/posts\/471\/revisions\/993"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/media\/475"}],"wp:attachment":[{"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/media?parent=471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/categories?post=471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/tags?post=471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}