{"id":1033,"date":"2024-06-13T11:44:54","date_gmt":"2024-06-13T11:44:54","guid":{"rendered":"https:\/\/vidwaan.simapt.com\/cxo-blog\/?p=1033"},"modified":"2024-06-13T11:44:54","modified_gmt":"2024-06-13T11:44:54","slug":"the-main-hoon-na-approach-to-business","status":"publish","type":"post","link":"https:\/\/vidwaan.simapt.com\/cxo-blog\/the-main-hoon-na-approach-to-business\/","title":{"rendered":"The \u2018Main Hoon Na\u2019 Approach to Business"},"content":{"rendered":"\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\">\n<p>Author: Mandeep Singh<\/p>\n\n\n\n<ul class=\"wp-block-social-links is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/in\/mandeep05\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li><\/ul>\n<\/div>\n\n\n<div class=\"wp-block-post-date\"><time datetime=\"2024-06-13T11:44:54+00:00\"><a href=\"https:\/\/vidwaan.simapt.com\/cxo-blog\/the-main-hoon-na-approach-to-business\/\">June 13, 2024<\/a><\/time><\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong>\u201cKoi Mushkil Koi Pareshaani Aaye<br>If any trouble or anxiety comes your way<br>Rehna Kabhi Na Bekaraar\u2026Main Hoon Na<br>Don\u2019t ever be restless, I am here (I will make sure that it gets fulfilled)\u2026\u201d<\/strong><\/p>\n\n\n\n<p><br>The world is moving from product selling to solution selling. Simultaneously, in any work<br>environment, both bosses &amp; subordinates are looking for trustworthy colleagues &amp; specialists,<br>who are resourceful enablers and can get the job done with tenacity, by taking full ownership.<br>A brand can only win confidence of consumers\/customers or a team member can win<br>confidence of his\/her boss, subordinate or peer by exhibiting assurance or re-assurance that<br>he\/she is worthy to perform the role assigned to him\/her. Thus, this assurance, confidence &amp;<br>trust you provide to your internal &amp; external customers led me to the unique philosophy, which<br>I derived from Bollywood\u2019s block buster, \u201cMain Hoon Na!\u201d i.e. <strong>don\u2019t worry, I am here to serve<br>you, to your satisfaction.<\/strong><br>The \u2018Main Hoon Na\u2019 (MHN) philosophy cuts across functions, domains and departments. It<br>applies to everyone, be it boss or subordinate, leader or manager, brand or no-brand. This<br>philosophy implies that a constant flow of trust should envelope the pyramidal structure of any<br>business. In simple words, it is the reassurance that a brand or a leader can give its employees,<br>stakeholders and customers that- \u201cno matter what, I will make sure you are never<br>disappointed.\u201d MHN is the promise a brand gives to its customers. When it comes to butter, it\u2019s<br>Amul, when it comes to soap, it\u2019s Dove and when it comes to toothpaste, it\u2019s Colgate. The<br>quality of their products is consistent for decades, and hence, the trust they have garnered is<br>unparalleled. On an individual level, we can treat ourselves as brands and strive for such<br>unquestionable trust.<\/p>\n\n\n\n<p><br>The connotation of trust differs for me, as I tend to dismiss the glass half empty\/full viewpoint.<br>For me, either you trust someone fully or you do not trust them at all. You simply cannot half trust somebody, just like a pregnant lady cannot be half-pregnant. She is either pregnant or not<br>pregnant. When somebody bestows trust on you, you reciprocate by living up to it and owning<br>that work to the last mile. The MHN philosophy creates a comfort level in another person<br>without any clauses or terms and conditions. Almost a decade ago, when I was working for a<br>solar lamp brand, we faced the unique challenge of establishing a connect with the targeted<br>rural audience. Although they were enamored by the product, and were convinced that solar<br>lamps are more effective than kerosene lamps, they refused to buy the product as they did not<br>think the lamps would last more than six months. We designated a proverbial \u2018Shah Rukh Khan\u2019<br>(SRK) for the village, we called him a <strong>\u201cRural Entrepreneur\u201d,<\/strong> who went door-to-door assuring<br>people that even if the product failed, he would be there for them., unlike a local store owner.<br><br>Naturally, the consumers not only vested their trust in the product, but also on the brand and<br>the leaders of the brand. The assurance that \u2018no matter what happens to the product, the SRKs<br>of the brand will be there by your side\u2019, is all a consumer needs to hear. These magical words<br>have the power to turn a \u2018Kasht-mar\u2019 (someone dying with troubles) into a \u2018Customer\u2019.<br>Needless to say, the brand needs to live up to its promise in the time of need.<br>A reminder to the corporate world is to be solution-oriented rather than problem-oriented.<br>Whenever a problem is pregnant, a solution is born out of it. Adopting the MHN attitude in the<br>corporate world ensures that every quality assurance executive will say,<strong> \u201cNothing will move out<br>of my godown (warehouse) if it does not meet our quality expectation 100%\u201d.<\/strong> When the leader<br>of a corporate adopts this kind of attitude, every person in the company feels confident to air<br>their views. Simultaneously, the team too, should prove to their leader that they are worthy<br>and that can only happen, if every employee at all levels in every function will say, don\u2019t worry,<br>\u201cMain hoon Na!\u201d<\/p>\n\n\n\n<p><br>As leaders, giving people an effective work environment and allowing them to speak fearlessly<br>is what sets the brand apart. An organization which creates de-facto SRKs in every team is one<br>that thrives in the long run. The MHN philosophy suggests that every CFO says, \u201cAs far as the<br>fiscal health of the company is concerned, Main Hoon Na!\u201d. Similarly, the CHRO says, \u201cAs far as<br>the strengthening the human potential of the company is concerned, Main Hoon Na!\u201d Likewise,<br>a CMO says, <strong>\u201cAs far as Brand promise is concerned, Main Hoon Na!\u201d <\/strong>And like this, the MHN faith<br>in companies goes on to become a self-fulfilling prophecy.<\/p>\n\n\n\n<p><br><strong>Its time to reiterate and reassure, by loudly saying, \u201cMain Hoon Na!<\/strong><\/p>\n<div class='watch-action'><div class='watch-position align-left'><div class='action-like'><a class='lbg-style1 like-1033 jlk' href='javascript:void(0)' data-task='like' data-post_id='1033' data-nonce='006bb6bfb1' rel='nofollow'><img class='wti-pixel' src='https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Like' \/><span class='lc-1033 lc'>0<\/span><\/a><\/div><div class='action-unlike'><a class='unlbg-style1 unlike-1033 jlk' href='javascript:void(0)' data-task='unlike' data-post_id='1033' data-nonce='006bb6bfb1' rel='nofollow'><img class='wti-pixel' src='https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Unlike' \/><span class='unlc-1033 unlc'>0<\/span><\/a><\/div> <\/div> <div class='status-1033 status align-left'><\/div><\/div><div class='wti-clear'><\/div>","protected":false},"excerpt":{"rendered":"<p>The world is moving from product selling to solution selling. Simultaneously, in any work<br \/>\nenvironment, both bosses &#038; subordinates are looking for trustworthy colleagues &#038; specialists,<br \/>\nwho are resourceful enablers and can get the job done with tenacity, by taking full ownership.<br \/>\nA brand can only win confidence of consumers\/customers or a team member can win<br \/>\nconfidence of his\/her boss, subordinate or peer by exhibiting assurance or re-assurance that<br \/>\nhe\/she is worthy to perform the role assigned to him\/her. Thus, this assurance, confidence &#038;<br \/>\ntrust you provide to your internal &#038; external customers led me to the unique philosophy, which<br \/>\nI derived from Bollywood\u2019s block buster, \u201cMain Hoon Na!\u201d i.e. don\u2019t worry, I am here to serve<br \/>\nyou, to your satisfaction.<\/p>\n","protected":false},"author":1,"featured_media":796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,132],"tags":[58,48,37,10],"_links":{"self":[{"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/posts\/1033"}],"collection":[{"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/comments?post=1033"}],"version-history":[{"count":1,"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/posts\/1033\/revisions"}],"predecessor-version":[{"id":1042,"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/posts\/1033\/revisions\/1042"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/media\/796"}],"wp:attachment":[{"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/media?parent=1033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/categories?post=1033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/tags?post=1033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}