{"id":1027,"date":"2024-06-12T10:28:27","date_gmt":"2024-06-12T10:28:27","guid":{"rendered":"https:\/\/vidwaan.simapt.com\/cxo-blog\/?p=1027"},"modified":"2024-06-12T10:28:28","modified_gmt":"2024-06-12T10:28:28","slug":"pr-the-new-conscience-keeper-in-town","status":"publish","type":"post","link":"https:\/\/vidwaan.simapt.com\/cxo-blog\/pr-the-new-conscience-keeper-in-town\/","title":{"rendered":"PR \u2013 The New Conscience Keeper In Town"},"content":{"rendered":"\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\">\n<p>Author: Minari Shah<\/p>\n\n\n\n<ul class=\"wp-block-social-links is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/in\/minari-shah-2762394\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li><\/ul>\n<\/div>\n\n\n<div class=\"wp-block-post-date\"><time datetime=\"2024-06-12T10:28:27+00:00\"><a href=\"https:\/\/vidwaan.simapt.com\/cxo-blog\/pr-the-new-conscience-keeper-in-town\/\">June 12, 2024<\/a><\/time><\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>I have long enjoyed, even loved my job, but one of the things that often bothered me was the definition of PR as spin. It rarely seemed to align with the work I have now done for almost two decades. So let me actually speak of what we do, to try and set right some of these misconceptions; to show how, PR is increasingly one of the most important influences on companies to do right.<\/p>\n\n\n\n<p>Corporate reputation was always important \u2013 what\u2019s changed is the extent of repercussions when this reputation slides down. Growing awareness especially among the younger generation, the rise of social media, a more demanding customer have all meant that companies must be more vigilant than ever about their reputation. And this repute is a function of what a company does or does not do in a consistent, ongoing journey, where different internal and external stakeholders amplify their perceptions to create\/ impact reputation. Any real needle-moving perception change (for good) is when the company does all or many things right that <em><strong>PR must help communicate<\/strong> <\/em>in an ongoing journey to multiple audiences<em>, <\/em>but<em><strong> increasingly also influence to build those initiatives.<\/strong>\u00a0<\/em><\/p>\n\n\n\n<p><br>A good PR practitioner protects or defends the corporate reputation by dealing in facts. Depending on the company, context, industry, issue etc., this may be done proactively or reactively. Addressing misconceptions or wrongful allegations is an important part of how we address corporate reputation. The ways to do so could range from offering the right facts, explaining the situation &amp; context, to at times offering a <em><strong>mea culpa<\/strong><\/em> if\/ when indeed something went wrong. When something feels not right, most PR teams I know immediately flag the risk and <strong><em>look to mitigate by advocating a change of direction, not cover-up or spin<\/em>.&nbsp;<\/strong><br>This is the most important factor in the modern importance of PR as it is beginning to influence business leadership <em>before<\/em> a crisis can come up or in many cases, for proactively doing good. In short, you look around the corners, anticipate issues and plan for crises of course but in many cases, <em><strong>influence the business to do the right thing irrespective of crises.<\/strong><\/em> Environment &amp; sustainability, diversity, customer trust, community engagement are all important aspects of corporate reputation and invariably, PR professionals worth their salt are pushing the business teams to do it right. So not only is PR the first port of call in a crisis but is often driving robust mechanisms to <em>proactively<\/em> drive positive corporate reputation \u2013 through meaningful initiatives. This is what makes what was always a challenging function now become an even more meaningful leadership role that is business strategic as well as personally immensely satisfying &#8211; because PR can make a real difference.<\/p>\n<div class='watch-action'><div class='watch-position align-left'><div class='action-like'><a class='lbg-style1 like-1027 jlk' href='javascript:void(0)' data-task='like' data-post_id='1027' data-nonce='006bb6bfb1' rel='nofollow'><img class='wti-pixel' src='https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Like' \/><span class='lc-1027 lc'>0<\/span><\/a><\/div><div class='action-unlike'><a class='unlbg-style1 unlike-1027 jlk' href='javascript:void(0)' data-task='unlike' data-post_id='1027' data-nonce='006bb6bfb1' rel='nofollow'><img class='wti-pixel' src='https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Unlike' \/><span class='unlc-1027 unlc'>0<\/span><\/a><\/div> <\/div> <div class='status-1027 status align-left'><\/div><\/div><div class='wti-clear'><\/div>","protected":false},"excerpt":{"rendered":"<p>I have long enjoyed, even loved my job, but one of the things that often bothered me was the definition of PR as spin. It rarely seemed to align with the work I have now done for almost two decades.<\/p>\n","protected":false},"author":1,"featured_media":840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,108],"tags":[30,29,58,48,60,47,10,64,11,12],"_links":{"self":[{"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/posts\/1027"}],"collection":[{"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/comments?post=1027"}],"version-history":[{"count":1,"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/posts\/1027\/revisions"}],"predecessor-version":[{"id":1028,"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/posts\/1027\/revisions\/1028"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/media\/840"}],"wp:attachment":[{"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/media?parent=1027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/categories?post=1027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vidwaan.simapt.com\/cxo-blog\/wp-json\/wp\/v2\/tags?post=1027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}