Industry 4.0, Its Challenges and a Sellers Perspective

Danani-N

Written by: Nimish Danani

About the author: Director at Hitachi Vantara

There is a shift in an era – pre covid to post covid.
Covid -19 scenario has helped the industry realize the benefit of going Digital. Last 5 to 6 years there has been this wave or hype around industry 4.0. Primarily we see the application of Digital technologies to enable industry 4.0…..

Continue reading


Things Not To Do In Sales

A-C-18

Written by: Ananda Chatterjee

About the author: National Sales Head – Opple Lighting India Pvt Ltd.

Everyone tells us “How to crack a sale” “How to make a Sales Call” “How to improve your strike ratio” but does anybody tell you “What Not to do in sales”?
90% of sales call do not materialize because customer didn’t like what you offered but because the way you offered……..

Continue reading


Marketing Through Influencers

ABhra Banerjee 1 (3)

Written by: Abhra Banerjee

About the author: President & CEO at Cleanomatics, a Stadhawk, Inc Brand

Was watching an old Bengali movie. The protagonist reaches Puri Railway Station. As soon as he alights from the train he is surrounded by Rickshaw-Wala, Tonga-Wala & Taxi-Wala offering him a ride to the “best hotel” in town with a complete package offering for 3 days of tour inclusive of a Panda/Priest guided Puja & Tour of the Sacred Sri Jagannath Temple, and a “Nulia (local lifeguards) guided swimming experience in the rough seas of Puri, etc…….

Continue reading


Code RED

Abhijeet Mukherjee2

Written by: Abhijeet Mukherjee

About the author: Ex. President & CEO – QDigi Services, Hindustan Unilever, Coca-Cola, Eicher, Aircel, General Electric Company & Monster.com

Developing & executing a 360-degree Marketing (below the line) plan for an internationally renowned Beverage Brand. This resulted in marketing leadership across all the Beverage Categories.
Let me call this Brand – “Brand X”

Continue reading


Career Progression amidst Disruption

Rakesh Setia1

Written by: Rakesh Setia

About the author: Chief Sales and Marketing Officer at Rustomjee

Over the last three decades, many events have been marked as disruptive, such as :
1. Globalization, Computers and automation, Consumer Finance, Opening up of economy in 90’s
2. Mobile penetration, growth in internet coverage, banking, services in the first decade of 21st century …..

Continue reading


 The “mantra” behind successful innovations

Abhra Banerjee 2

Written by: Abhra Banerjee

About the author: President & CEO at Cleanomatics, a Stadhawk, Inc Brand

Many a times a glittering Star Cast, a World-Renowned Director and a Producer with the deepest pockets backed by a mega-budget marketing campaign fail to create a blockbuster hit film, while a small budget film with an unknown star cast goes on to win Oscars…..

Continue reading


Winning in a Competitive Environment

Abhijeet Mukherjee2

Written by: Abhijeet Mukherjee

About the author: Ex. President – QDigi Services | Ex. Hindustan Unilever, Coca-Cola, Eicher, Aircel & Monster.com

Designed and implemented a sharply focused, differentiated Sales & Marketing Strategy to win in the fiercely competitive telecom market of Delhi NCR and turned the business EBIDTA positive

It was year 2013, when I was handed the assignment…

Continue reading