Written by: Nimish Danani
About the author: Director at Hitachi Vantara
There is a shift in an era – pre covid to post covid.
Covid -19 scenario has helped the industry realize the benefit of going Digital. Last 5 to 6 years there has been this wave or hype around industry 4.0. Primarily we see the application of Digital technologies to enable industry 4.0…..
Winning Strategies
Things Not To Do In Sales
Written by: Ananda Chatterjee
About the author: National Sales Head – Opple Lighting India Pvt Ltd.
Everyone tells us “How to crack a sale” “How to make a Sales Call” “How to improve your strike ratio” but does anybody tell you “What Not to do in sales”?
90% of sales call do not materialize because customer didn’t like what you offered but because the way you offered……..
Consumer Insights to Brand Positioning
Written by: Abhra Banerjee
About the author: President & CEO at Cleanomatics, a Stadhawk, Inc Brand
I will start with my favorite example which I consider as an all-time classic. If there were a Marketing Hall of Fame Awards for the entire last decade, this story should have won the topmost slot……..
Marketing Through Influencers
Written by: Abhra Banerjee
About the author: President & CEO at Cleanomatics, a Stadhawk, Inc Brand
Was watching an old Bengali movie. The protagonist reaches Puri Railway Station. As soon as he alights from the train he is surrounded by Rickshaw-Wala, Tonga-Wala & Taxi-Wala offering him a ride to the “best hotel” in town with a complete package offering for 3 days of tour inclusive of a Panda/Priest guided Puja & Tour of the Sacred Sri Jagannath Temple, and a “Nulia (local lifeguards) guided swimming experience in the rough seas of Puri, etc…….
Code RED
Written by: Abhijeet Mukherjee
About the author: Ex. President & CEO – QDigi Services, Hindustan Unilever, Coca-Cola, Eicher, Aircel, General Electric Company & Monster.com
Developing & executing a 360-degree Marketing (below the line) plan for an internationally renowned Beverage Brand. This resulted in marketing leadership across all the Beverage Categories.
Let me call this Brand – “Brand X”
Innovation through co-creation
Written by: Abhra Banerjee
About the author: President & CEO at Cleanomatics, a Stadhawk, Inc Brand
Creation & co-creation are intricately inter-twined. Sometimes we create new innovative products to address or solve the problem the mankind is facing at that moment, sometimes we create just for the joy of creation…..
Career Progression amidst Disruption
Written by: Rakesh Setia
About the author: Chief Sales and Marketing Officer at Rustomjee
Over the last three decades, many events have been marked as disruptive, such as :
1. Globalization, Computers and automation, Consumer Finance, Opening up of economy in 90’s
2. Mobile penetration, growth in internet coverage, banking, services in the first decade of 21st century …..
The “mantra” behind successful innovations
Written by: Abhra Banerjee
About the author: President & CEO at Cleanomatics, a Stadhawk, Inc Brand
Many a times a glittering Star Cast, a World-Renowned Director and a Producer with the deepest pockets backed by a mega-budget marketing campaign fail to create a blockbuster hit film, while a small budget film with an unknown star cast goes on to win Oscars…..
Winning in a Competitive Environment
Written by: Abhijeet Mukherjee
About the author: Ex. President – QDigi Services | Ex. Hindustan Unilever, Coca-Cola, Eicher, Aircel & Monster.com
Designed and implemented a sharply focused, differentiated Sales & Marketing Strategy to win in the fiercely competitive telecom market of Delhi NCR and turned the business EBIDTA positive
It was year 2013, when I was handed the assignment…