Written by: Pankaj Raj Pipariya
About the author: Sales Director, ZingHR (Cnergyis Infotech Pvt Ltd)
Cricket is considered a gentleman’s game. Still often it is said that the real game is played off-ground between the two ears. It is required to work on thoughts and feelings, before action on the ground…….
Written by: Madhumita Manna
About the author: Vice President – Consumer Health with a Nutraceutical company
The consumer journey to picking up your brand is not a straightforward process of eye level & buy level anymore, which means that no more does it involve only being present in the retail and blasting the media out with the brand hard-selling proposition………..