Building brand loyalty has become both difficult and essential in today’s digital world, where customers are overloaded with options and information.
The Role of Content Marketing in Building Brand Loyalty
Telecom
Culture as a Catalyst: Driving Organizational Change through HR Leadership
In the fast-evolving landscape of business, one of the most significant levers of sustained success is an organization’s culture.
Cleaning Up: Lessons From The Personal Care Business
On visits to South Asian countries through the noughties, I had seen masks being used as a barrier against pollutants and a filter against air-borne allergens. From simple scarves to intricate gas masks, face coverings were just everywhere.
The Role of Leadership in Transforming Organizations: A Guide for Business Leaders
In the fast-changing world of business today, leadership is perhaps turning out to be the single most critical element. Effective leadership is the foundation upon which transformation is carried and upon which sustainable growth depends for organizations as they navigate through the complexities and vagaries of the world.
Transformation While Keeping the Legacy Intact: The Way Forward for Organizations
The modern world is full of challenges, and recently, most of the organizations have been trying to reinvent themselves.
Checkmating Competition at the Point of Sale.
My foray into building materials and interior infrastructure industry was in 2007, when I joined one of the leading interior infrastructure brands at Delhi as the Country Head of decorative division.
Creating Omni-Channel Experiences for Today’s Consumers
The distinctions between online and physical experiences are becoming more and more hazy in today’s consumer world. Whether they are interacting on social media
The MCA Formula: Be Sure to Change Your Mindset for Success
In my nearly four decades of experience in the fast-moving electrical goods sector, I have witnessed firsthand how a combination of mindset, clarity, and action can transform lives.
The ‘Covid’ effect on Oil & Gas projects in India
The Oil and Gas sector plays a crucial role in influencing decision-making for other important sectors of the economy. India’s economic growth is closely related to its energy demand and therefore the need for growth of the petroleum sector, making the sector conducive for investment.
Don’t be the Manager or Boss But a Leader of The New Generation: For Success as Manager/Sr Manager in Sales & Marketing
A Manager or a BOSS leads a team, so naturally, he is a leader of his team. However, in the business management sense, both of them have a different approach in getting their team to achieve the Business objective, Sales Target & overall development of the company, I still remember those days of my Sales Career where I utilized most of my time towards achieving the Sales targets. This in turn resulted in me having to compromise my social life and never find time to spend with my family & friends. In those days, we always listened to our managers/BOSS and thought that that’s what I should do, when I reach that position, as well.