The Oil and Gas sector plays a crucial role in influencing decision-making for other important sectors of the economy. India’s economic growth is closely related to its energy demand and therefore the need for growth of the petroleum sector, making the sector conducive for investment.
A Manager or a BOSS leads a team, so naturally, he is a leader of his team. However, in the business management sense, both of them have a different approach in getting their team to achieve the Business objective, Sales Target & overall development of the company, I still remember those days of my Sales Career where I utilized most of my time towards achieving the Sales targets. This in turn resulted in me having to compromise my social life and never find time to spend with my family & friends. In those days, we always listened to our managers/BOSS and thought that that’s what I should do, when I reach that position, as well.
Learning to overcome objections is a critical part of the sales process. You have to respond in a way that alleviates the prospective buyer’s concerns and allows the deal to move forward. However, it is a winning strategy to prevent objection in the first place by giving the prospective buyer all the right reasons to buy before going for the close. The following selling basics will help you prevent objections in the first place or reduce their impact on the selling process.
I have long enjoyed, even loved my job, but one of the things that often bothered me was the definition of PR as spin. It rarely seemed to align with the work I have now done for almost two decades.
Building strong tribe with positive vibe
“It costs much less to build strong community with influencers vs traditional marketing approach”.
In digital first economy, consumers have multi fold increased their search online before stepping into the physical retail world.
Amidst ongoing challenges gripping us with the theory of lock & unlock we all have been continuously chasing new ways of getting back to live our normal life. Numerous stories on revenge watching(IPL), revenge shopping (The big online sales)
A lot goes as investment to create a product or service. But do you know that between 70% to 90% of these either fail or derail from the pre-decided plan. Either the offering doesn’t meet requirement of consumers or they don’t find requisite value which probably leads to this situation.
“You sell it and they may forget you You serve well and they may remember you always.”
This has been source of great inspiration for me as Sales & Marketing person working to create great memorable experiences in lifecycle journey of customers.
Post pandemic curves coupled with spike in unemployment has led to quite an uncertainty. There has been cuts in discretionary spends and people are more conscious of what to buy and consume.
Context
Over the last three decades, many events have been marked as disruptive, such as
Globalization, Computers and automation, Consumer Finance, Opening up of economy in 90’s
Mobile penetration, growth in internet coverage, banking, services in the first decade of 21st century
Shared services, Digital Payment system, E-commerce, Co-ownership, Cloud, SaaS, Digital disruption, focus on environment and the latest COVID 19 in the decade 2010-20