Written by: Tariq Jarrar
About the author: Group Executive Director and Co-Founder of Devmark Group – Dubai. United Arab Emirates
“Lost yesterday, somewhere between sunrise and sunset,
Two golden hours, each set with sixty diamond minutes.
No reward offered, for they are gone forever.”……..
Targeting
Rules of Persuasion – Objection Prevention and Objection Handling in 2021
Written by: Tariq Jarrar
About the author: Group Executive Director and Co-Founder of Devmark Group – Dubai. United Arab Emirates
Learning to overcome objections is a critical part of the sales process. You have to respond in a way that alleviates the prospective buyer’s concerns and allows the deal to move forward……..
The Essence Of Sales And Why Should You Choose A Career In Sales?
Written by: Tariq Jarrar
About the author: Group Executive Director and Co-Founder of Devmark Group – Dubai. United Arab Emirates
“Life itself is a matter of salesmanship.” – Thomas J. Watson.
Selling skills are not just a vocational requirement but an essential skill for everyday life. In essence, selling is persuasion, a practice that we engage in at an early stage of our lives and continue to do so through our earthly journey…….
Prospecting in a Cluttered World And (The Lost Art of Telephone Prospecting)
Written by: Tariq Jarrar
About the author: Group Executive Director and Co-Founder of Devmark Group – Dubai. United Arab Emirates
In this part of Prospecting in a Cluttered World, I will cover the anatomy of telephone prospecting.
“Every single time you pick up the phone, you’re getting closer to a yes.” Stephan Schiffman……
Prospecting in a Cluttered World And (Part 1 The 4 Universal Principles of Prospecting)
Written by: Tariq Jarrar
About the author: Seasoned Sales Leader and Accomplished Bilingual Coach
“The brutal fact is the number one reason for failure in sales is an empty pipeline, and the root cause of an empty pipeline is the failure to prospect.” ― Jeb Blount.
Prospecting has and will always be the most critical activity or discipline in sales—it what separates the superstars from the ones that are scraping by on second hand, hand-me-down leads……
The Keystone of Marketing Strategy: CVP
Written by: Ashish Kothari
About the author: Ashish Kothari has over three decades of experience in Marketing & Sales in industry sectors ranging from transport fuels, lubricants, entertainment and FMCG. He has worked in global markets across 5 continents, and currently works as a Senior Vice President in India
Joe Saldana glanced at his watch a third and final time as he eased into the corner table at Moonbucks Coffee. Relieved that he was well in time for his 11 o’clock appointment with Mr. Mehra, (his premier prospect for a lucrative endowment policy), Joe pulled out his carefully prepared benefit illustrations just as his client walked in….
Secrets of an International Assignment
Written by: Ashish Kothari
About the author: Ashish Kothari has over three decades of experience in Marketing & Sales in industry sectors ranging from transport fuels, lubricants, entertainment and FMCG. He has worked in global markets across 5 continents, and currently works as a Senior Vice President in India
Have you ever wondered why we only ever hear the term “Non-Resident Indian”, and not “Non-Resident any-other-nationality”? Perhaps there is a technical answer deeply embedded in India’s complex tax laws. But viewed from another lens, this group does merit a dedicated terminology. After all, they do constitute by far the largest group expatriates resident abroad! International assignees are a major sub-group of NRI’s, and the subject of this article….
Product Development in Startups
Written by: Ashish Kothari
About the author: Ashish Kothari has over three decades of experience in Marketing & Sales in industry sectors ranging from transport fuels, lubricants, entertainment and FMCG. He has worked in global markets across 5 continents, and currently works as a Senior Vice President in India
Conventional approaches to product development maximize chances of success by building all possible features that could fulfill the maximum number of customer needs. Startups don’t have the luxury of investing the same time and money. That’s why the MVP approach is better suited for startups…
Marketing, the STP way
Written by: Ashish Kothari
About the author: Ashish Kothari has over three decades of experience in Marketing & Sales in industry sectors ranging from transport fuels, lubricants, entertainment and FMCG. He has worked in global markets across 5 continents, and currently works as a Senior Vice President in India
Achieving market leadership requires more than a great product. Read on for the STP approach…
Marketing your brand in times of a crisis
Written by: Payel Basu
About the author: Vice President Marketing – India, APAC, Africa at MoveInSync
The last 90 odd days have been unprecedented for everyone around the globe – ambiguity, uncertainty & fear were the key words. With lock downs and social distancing, businesses slowed down, consumption plummeted & most revenues are on a downward trend. Organizations are cautious of their spends and marketing budgets are typically…
Power of Story Telling
Written by: Abhra Banerjee
About the author: President & CEO at Cleanomatics, a Stadhawk, Inc Brand
We all love listening to stories. The best stories have a protagonist, a plot, a crisis, and a happy ending. Some of the best stories in the world, like those of the Ramayana the Mahabharata & that of Troy have traveled down the generations through bedtime stories…