Written by: Rajib Chowdhury
About the author: Business Head – Consumer Durable Service & Revenue
The incredible size and spread of our retail industry attracts everyone – from big MNCs to Family owned retail chains to neighborhood traders. Retailing keeps our country healthy and lively………
Written by: Rajib Chowdhury
About the author: Business Head – Consumer Durable Service & Revenue
I was part of a home improvement retail chain and we were having a brainstorming session to create a “tagline” for our brand……..
Written by: Rajib Chowdhury
About the author: Business Head – Consumer Durable Service & Revenue
If you ask a salesperson associated with Appliance trade, almost everyone will say it is the toughest and competitive market. Well, they are not completely wrong also……..
Written by: Rajib Chowdhury
About the author: Business Head – Consumer Durable Service & Revenue
I had a colleague who was a die-hard fan of Thums-up. We used to travel together a lot. But I never saw him coming out of a Dhaba or roadside restaurant in disappointment since there were no Thums-up available……..
Written by: Rajib Chowdhury
About the author: Business Head – Consumer Durable Service & Revenue
I clearly remember, it was 1985, my dad finally booked our first Refrigerator. The Refrigerator was delivered almost a month after the booking. Unfortunately one decorative plastic cover was found broken. Toll free or customer care concepts were not there even in the imagination of the brands…….
Written by: Ram Parthasarathy
About the author: Managing Director | Chief Executive Officer | Dynalec Controls Pvt. Ltd. | Automotives | Manufacturing | Engineering
When times are good, businesses get by with a lack of systems and controls, and owners think everything is OK with their business. And when a downturn comes along, panic sets in. Here are some questions to ask yourself when facing hard times, actually even if times are good……