Written by: Atul Suri
About the author: Vice President, Sales & Marketing (SBU Head), HR leader, UN Peacekeeper & Indian Army Veteran
A SWOT Analysis forms the very basis of every decision taken, be it on charting strategies to meet the Vision and Mission of the organization or even for arriving at a well thought of Brand Plan for a Marketer……
Strategies
Business Analytics- What’s in store for marketers
Written by: Dr. Subhajit Bose
About the author: 22+ years of experience in transportation, logistics, supply chain, consulting and IT industries | Director & Head- Strategic Planning, Analytics & Controls (Airlines)
Business leaders across the globe agree that data is the new oil and business analytics has been gaining importance and playing a pivotal role in organizational strategy & decision making. It is apparent that data and analytics will become the essential function for any organization not only to grow, but to survive….