Marketing Through Influencers

ABhra Banerjee 1 (3)

Written by: Abhra Banerjee

About the author: President & CEO at Cleanomatics, a Stadhawk, Inc Brand

Was watching an old Bengali movie. The protagonist reaches Puri Railway Station. As soon as he alights from the train he is surrounded by Rickshaw-Wala, Tonga-Wala & Taxi-Wala offering him a ride to the “best hotel” in town with a complete package offering for 3 days of tour inclusive of a Panda/Priest guided Puja & Tour of the Sacred Sri Jagannath Temple, and a “Nulia (local lifeguards) guided swimming experience in the rough seas of Puri, etc…….

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 The “mantra” behind successful innovations

Abhra Banerjee 2

Written by: Abhra Banerjee

About the author: President & CEO at Cleanomatics, a Stadhawk, Inc Brand

Many a times a glittering Star Cast, a World-Renowned Director and a Producer with the deepest pockets backed by a mega-budget marketing campaign fail to create a blockbuster hit film, while a small budget film with an unknown star cast goes on to win Oscars…..

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Power of Story Telling

Abhra Banerjee2

Written by: Abhra Banerjee

About the author: President & CEO at Cleanomatics, a Stadhawk, Inc Brand

We all love listening to stories. The best stories have a protagonist, a plot, a crisis, and a happy ending. Some of the best stories in the world, like those of the Ramayana the Mahabharata & that of Troy have traveled down the generations through bedtime stories…

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