Written by: Minari Shah
About the author: Director-Public Relations at Amazon India
I have long enjoyed, even loved my job, but one of the things that often bothered me was the definition of PR as spin. It rarely seemed to align with the work I have now done for almost two decades. So let me actually speak of what we do, to try and set right some of these misconceptions; to show how, PR is increasingly one of the most important influences on companies to do right……..
social media
The Changing Face of PR
Written by: Minari Shah
About the author: Director-Public Relations at Amazon India
Much has been written about how PR has changed/ is changing in recent times. A key reason is undoubtedly the rise of digital media — including social platforms, that has changed how content is consumed. It has brought in a stronger focus on content creation …..