Enterprise deal koi bakri ka bachcha hai jo daude aur pakad liya – Musings to Seal an Enterprise Deal

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Written by: Pankaj Raj Pipariya

About the author: Sales Director, ZingHR (Cnergyis Infotech Pvt Ltd)

Cricket is considered a gentleman’s game. Still often it is said that the real game is played off-ground between the two ears. It is required to work on thoughts and feelings, before action on the ground…….

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Should Customer Service Professionals be Worried about “Customer Loyalty”?

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Written by: Rajib Chowdhury

About the author: Business Head – Consumer Durable Service & Revenue

I had a colleague who was a die-hard fan of Thums-up. We used to travel together a lot. But I never saw him coming out of a Dhaba or roadside restaurant in disappointment since there were no Thums-up available……..

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Reimagining Travel & Tourism Marketing

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Written by: Ashok Jaiswar

About the author: Group Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric

“Even a lone traveller feeds many.” Yes, every time a plane lands, so many cabs run, hotels get occupied, restaurants get full, travel operators thrive & local communities survive. Travel is integral to life & contributes significantly to jobs & economic vitality of the nation.
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Paradigm shift in After-Sales Service – Must know for Marketer

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Written by: Rajib Chowdhury

About the author: Business Head – Consumer Durable Service & Revenue

I clearly remember, it was 1985, my dad finally booked our first Refrigerator. The Refrigerator was delivered almost a month after the booking. Unfortunately one decorative plastic cover was found broken. Toll free or customer care concepts were not there even in the imagination of the brands…….

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Why Small is the New Big for Gen-N?

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Written by: Ashok Jaiswar

About the author: Group Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric

The daily life has been almost dysfunctional in the last 6 months & higher impetus to products that can restore wellness & health has been on a spike. Immunity boosters, comfort foods, essential groceries, health drinks, fitness products all have gained massive significance over conventional purchases……

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People Centric Business- A confluence of Infrastructure, Technology and People

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Written by: Pankaj Pipariya

About the author: Head of Business Development-India. Srilanka, Bangladesh & Nepal at Anahat Organisation Development Consultancy Pvt Ltd

Do you know People (Employees, Customers, Investors, and Business Partners) generate more data points in a company than any other factor? Invasion of mobile phones has accelerated the pace of data generation. A research said, an average person looks at his/her mobile screen more than 600 times a day……

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Embrace the unknown

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Written by: Ashok Jaiswar

About the author: Group Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric

A lot goes as investment to create a product or service. But do you know that between 70% to 90% of these either fail or derail from the pre-decided plan. Either the offering doesn’t meet the requirements of consumers or they don’t find requisite value which probably leads to this situation. ….

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Service Champions Don’t Cut Corners!

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Written by: Ashok Jaiswar

About the author: Group Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric

“You sell it and they may forget you, You serve well and they may remember you always.”
This has been a source of great inspiration for me as a Sales & Marketing person working to create great memorable experiences in the lifecycle journey of customers….

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My client is an idiot – A note on Trust and Empathy based Selling

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Written by: Pankaj Pipariya

About the author: Head of Business Development-India. Srilanka, Bangladesh & Nepal at Anahat Organisation Development Consultancy Pvt Ltd

In the year 2010, I got an opportunity to hear Dr David Maister, co-author of The Trust Advisor in a conference in Washington DC, USA. Since then, the collocated word, Trusted-Advisor got stuck with me, and is also an often-aspired phrase in the service industry…..

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