Written by: Sivasis Dey
About the author: Mentor: Advisor & Consultant – Downstream Oil & Gas | Former Executive Director-Indian Oil | Director-Indian Oil Mauritius Ltd
As a professional from the Energy Sector, I feel one of the sectors, which have undergone tremendous transformation in India, during the last couple of decades, is Auto-fuel retailing…..
Product
Power of Influencer Marketing
Written by: Ashok Jaiswar
About the author: Group Head Marketing & Corporate Communications – Greaves Cotton Limited & Ampere Electric
In digital first economy, consumers have multi fold increased their search online before stepping into the physical retail world. Their search spans from discovering the product, reading reviews, watching videos and relevant content on Social media & brand websites……..
Selling Product or Selling Price? The never ending dilemma for Retailers
Written by: Rajib Chowdhury
About the author: Business Head – Consumer Durable Service & Revenue
The incredible size and spread of our retail industry attracts everyone – from big MNCs to Family owned retail chains to neighborhood traders. Retailing keeps our country healthy and lively………
Design Winning Products
Written by: Ashok Jaiswar
About the author: Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric
How would you feel if work for 12 hours a day and still save 30-40% less? Your output isn’t efficient, you don’t earn more & ultimately you continue to fight the hardships of life……..
Living by the “Tagline”
Written by: Rajib Chowdhury
About the author: Business Head – Consumer Durable Service & Revenue
I was part of a home improvement retail chain and we were having a brainstorming session to create a “tagline” for our brand……..
How much ‘Unconventional’ you are as a Sales Person
Written by: Rajib Chowdhury
About the author: Business Head – Consumer Durable Service & Revenue
If you ask a salesperson associated with Appliance trade, almost everyone will say it is the toughest and competitive market. Well, they are not completely wrong also……..
A Sweet Deal.
Written by: Ashok Jaiswar
About the author: Group Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric
“We weren’t ready, but we adapted”. Last 8-9 months have been the biggest learning period for all as once- in- a- century swept the whole world away with its own set of challenges & crisis………
Should Customer Service Professionals be Worried about “Customer Loyalty”?
Written by: Rajib Chowdhury
About the author: Business Head – Consumer Durable Service & Revenue
I had a colleague who was a die-hard fan of Thums-up. We used to travel together a lot. But I never saw him coming out of a Dhaba or roadside restaurant in disappointment since there were no Thums-up available……..
Are Marketers Over Obsessed With The 5th P.
Written by: Praveen Jaipuriar
About the author: CEO at Continental Coffee Pvt. Limited | ex- Head Marketing – Dabur India Ltd
The 5th P that I am referring to here is the packaging. Packaging has undergone huge changes in the last couple of decades. Simple rounds have become curvaceous, adding aesthetics and convenience at the same time, single colour labels have become multicolour with options of a gloss look or matt finish, and so on……..
Reimagining Travel & Tourism Marketing
Written by: Ashok Jaiswar
About the author: Group Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric
“Even a lone traveller feeds many.” Yes, every time a plane lands, so many cabs run, hotels get occupied, restaurants get full, travel operators thrive & local communities survive. Travel is integral to life & contributes significantly to jobs & economic vitality of the nation.
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Paradigm shift in After-Sales Service – Must know for Marketer
Written by: Rajib Chowdhury
About the author: Business Head – Consumer Durable Service & Revenue
I clearly remember, it was 1985, my dad finally booked our first Refrigerator. The Refrigerator was delivered almost a month after the booking. Unfortunately one decorative plastic cover was found broken. Toll free or customer care concepts were not there even in the imagination of the brands…….
Patterns, Purpose, Personalisation & The New Value Promise
Written by: Ashok Jaiswar
About the author: Group Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric
Amidst ongoing challenges gripping us with the theory of lock & unlock we all have been continuously chasing new ways of getting back to live our normal life……..
Consumer Insights to Brand Positioning
Written by: Abhra Banerjee
About the author: President & CEO at Cleanomatics, a Stadhawk, Inc Brand
I will start with my favorite example which I consider as an all-time classic. If there were a Marketing Hall of Fame Awards for the entire last decade, this story should have won the topmost slot……..
What comes first Demand or Distribution? A perennial dilemma for FMCG companies.
Written by: Praveen Jaipuriar
About the author: CEO at Continental Coffee Pvt. Limited | ex- Head Marketing – Dabur India Ltd
It was 2015, I was at Chandigarh sitting in a plush office of Mr Juneja. Mr Juneja was the promoter of a hair oil brand Kesh King. The brand was launched somewhere in 2008 and within a short span of 6-7 years attained a turnover of Rs 250-275cr. Mr Juneja believed that it was beyond his means to scale it up further and therefore had put the brand up for sale commanding a valuation of Rs 1800-2000 cr…….
Why Small is the New Big for Gen-N?
Written by: Ashok Jaiswar
About the author: Group Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric
The daily life has been almost dysfunctional in the last 6 months & higher impetus to products that can restore wellness & health has been on a spike. Immunity boosters, comfort foods, essential groceries, health drinks, fitness products all have gained massive significance over conventional purchases……