Written by: Ashok Jaiswar
About the author: Group Head Marketing & Corporate Communications – Greaves Cotton Limited & Ampere Electric
In digital first economy, consumers have multi fold increased their search online before stepping into the physical retail world. Their search spans from discovering the product, reading reviews, watching videos and relevant content on Social media & brand websites……..
Written by: Ashok Jaiswar
About the author: Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric
How would you feel if work for 12 hours a day and still save 30-40% less? Your output isn’t efficient, you don’t earn more & ultimately you continue to fight the hardships of life……..
Written by: Ashok Jaiswar
About the author: Group Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric
“We weren’t ready, but we adapted”. Last 8-9 months have been the biggest learning period for all as once- in- a- century swept the whole world away with its own set of challenges & crisis………
Written by: Ashok Jaiswar
About the author: Group Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric
“Even a lone traveller feeds many.” Yes, every time a plane lands, so many cabs run, hotels get occupied, restaurants get full, travel operators thrive & local communities survive. Travel is integral to life & contributes significantly to jobs & economic vitality of the nation.
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Written by: Ashok Jaiswar
About the author: Group Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric
Amidst ongoing challenges gripping us with the theory of lock & unlock we all have been continuously chasing new ways of getting back to live our normal life……..
Written by: Ashok Jaiswar
About the author: Group Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric
The daily life has been almost dysfunctional in the last 6 months & higher impetus to products that can restore wellness & health has been on a spike. Immunity boosters, comfort foods, essential groceries, health drinks, fitness products all have gained massive significance over conventional purchases……
Written by: Shalini Gupta
About the author: Innovative Product and Marketing Evangelist | Ex-VP Brand Head Inox, Lokmat | Ex-CMO Reliance Broadcast | Regional PR & Brand Head – Bharti Airtel
Covid-19 pandemic has adversely affected the Indian print media sector leading to existential crisis for the industry, redefining consumer reading habits and consumption of news. With a significant decline in readership, due to dwindling advertisements or a serious disruption in circulation of newspapers and magazines, different media houses have been forced to take extreme steps……
Written by: Ashok Jaiswar
About the author: Group Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric
A lot goes as investment to create a product or service. But do you know that between 70% to 90% of these either fail or derail from the pre-decided plan. Either the offering doesn’t meet the requirements of consumers or they don’t find requisite value which probably leads to this situation. ….
Written by: Shalini Gupta
About the author: Innovative Product and Marketing Evangelist | Ex-VP Brand Head Inox, Lokmat | Ex-CMO Reliance Broadcast | Regional PR & Brand Head – Bharti Airtel
Most of us civilians have grown up hearing stories of bravery while our soldiers have braved the enemy facing them at the front. This pandemic has probably shown us at every step how it is fighting a battle at our doorstep, in our locality, protecting our loved ones and for the 1st time probably gave a sense what really is the experience of our soldiers at the front……
Written by: Ashok Jaiswar
About the author: Group Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric
“You sell it and they may forget you, You serve well and they may remember you always.”
This has been a source of great inspiration for me as a Sales & Marketing person working to create great memorable experiences in the lifecycle journey of customers….
Written by: Ashok Jaiswar
About the author: Group Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric
Post pandemic curves coupled with a spike in unemployment has led to quite an uncertainty. There have been cuts in discretionary spending and people are more conscious of what to buy and consume. The choices today are driven by absolute necessity and utmost essential products and services only featured in the shopping list…