Written by: Sivasis Dey
About the author: Mentor: Advisor & Consultant – Downstream Oil & Gas | Former Executive Director-Indian Oil | Director-Indian Oil Mauritius Ltd
As a professional from the Energy Sector, I feel one of the sectors, which have undergone tremendous transformation in India, during the last couple of decades, is Auto-fuel retailing…..
Written by: Ashok Jaiswar
About the author: Group Head Marketing & Corporate Communications – Greaves Cotton Limited & Ampere Electric
In digital first economy, consumers have multi fold increased their search online before stepping into the physical retail world. Their search spans from discovering the product, reading reviews, watching videos and relevant content on Social media & brand websites……..
Written by: Ashok Jaiswar
About the author: Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric
How would you feel if work for 12 hours a day and still save 30-40% less? Your output isn’t efficient, you don’t earn more & ultimately you continue to fight the hardships of life……..
Written by: Ashok Jaiswar
About the author: Group Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric
“We weren’t ready, but we adapted”. Last 8-9 months have been the biggest learning period for all as once- in- a- century swept the whole world away with its own set of challenges & crisis………
Written by: Trupti Bhandari
About the author: Global Business Leader│Ex-EVP GSK, Reckitt Benckiser, Pfizer, B&L│Author, Life and executive coach
‘Boss, we will understand the data signals, optimize our search, do some data management, integrate AI, set an evaluation metric …’ a young trainee exults as I look on, wondering whether he can connect the dots……
Written by: Ashok Jaiswar
About the author: Group Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric
“Even a lone traveller feeds many.” Yes, every time a plane lands, so many cabs run, hotels get occupied, restaurants get full, travel operators thrive & local communities survive. Travel is integral to life & contributes significantly to jobs & economic vitality of the nation.
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Written by: Ashok Jaiswar
About the author: Group Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric
Amidst ongoing challenges gripping us with the theory of lock & unlock we all have been continuously chasing new ways of getting back to live our normal life……..
Written by: Ashok Jaiswar
About the author: Group Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric
The daily life has been almost dysfunctional in the last 6 months & higher impetus to products that can restore wellness & health has been on a spike. Immunity boosters, comfort foods, essential groceries, health drinks, fitness products all have gained massive significance over conventional purchases……
Written by: Trupti Bhandari
About the author: Global Business Leader│Ex-EVP GSK, Reckitt Benckiser, Pfizer, B&L│Author, Life and executive coach
‘Advertising troubles both sociologists and financial directors: the former because they think it works, the latter because they think it does not’, says Byron Sharp. The question of whether to advertise or not is especially a concern in today’s times when the results may not be seen immediately…..
Written by: Ashok Jaiswar
About the author: Group Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric
A lot goes as investment to create a product or service. But do you know that between 70% to 90% of these either fail or derail from the pre-decided plan. Either the offering doesn’t meet the requirements of consumers or they don’t find requisite value which probably leads to this situation. ….