Code RED

Abhijeet Mukherjee2

Written by: Abhijeet Mukherjee

About the author: Ex. President & CEO – QDigi Services, Hindustan Unilever, Coca-Cola, Eicher, Aircel, General Electric Company & Monster.com

Developing & executing a 360-degree Marketing (below the line) plan for an internationally renowned Beverage Brand. This resulted in marketing leadership across all the Beverage Categories.
Let me call this Brand – “Brand X”

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Packaging: A True Salesman

Sanjay Gupta

Written by: Sanjay Gupta

About the author: VP (Packaging Development & Procurement),DS Group│More than 30 years of experience in the field of Procurement, Packaging & Product Development

Packaging is the art, science and technology of wrapping, protecting and showcasing products for consumer centric, commercially viable manufacturing, distribution, storage, movement, sale and use with ease for ultimate satisfaction and delight to consumer…

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