Power of Influencer Marketing

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Written by: Ashok Jaiswar

About the author: Group Head Marketing & Corporate Communications – Greaves Cotton Limited & Ampere Electric

In digital first economy, consumers have multi fold increased their search online before stepping into the physical retail world. Their search spans from discovering the product, reading reviews, watching videos and relevant content on Social media & brand websites……..

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Reimagining Travel & Tourism Marketing

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Written by: Ashok Jaiswar

About the author: Group Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric

“Even a lone traveller feeds many.” Yes, every time a plane lands, so many cabs run, hotels get occupied, restaurants get full, travel operators thrive & local communities survive. Travel is integral to life & contributes significantly to jobs & economic vitality of the nation.
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Why Small is the New Big for Gen-N?

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Written by: Ashok Jaiswar

About the author: Group Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric

The daily life has been almost dysfunctional in the last 6 months & higher impetus to products that can restore wellness & health has been on a spike. Immunity boosters, comfort foods, essential groceries, health drinks, fitness products all have gained massive significance over conventional purchases……

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Embrace the unknown

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Written by: Ashok Jaiswar

About the author: Group Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric

A lot goes as investment to create a product or service. But do you know that between 70% to 90% of these either fail or derail from the pre-decided plan. Either the offering doesn’t meet the requirements of consumers or they don’t find requisite value which probably leads to this situation. ….

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Service Champions Don’t Cut Corners!

Ashok Jaiswar

Written by: Ashok Jaiswar

About the author: Group Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric

“You sell it and they may forget you, You serve well and they may remember you always.”
This has been a source of great inspiration for me as a Sales & Marketing person working to create great memorable experiences in the lifecycle journey of customers….

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Recalibrate the pace , Get ahead in the race

Ashok Jaiswar

Written by: Ashok Jaiswar

About the author: Group Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric

Post pandemic curves coupled with a spike in unemployment has led to quite an uncertainty. There have been cuts in discretionary spending and people are more conscious of what to buy and consume. The choices today are driven by absolute necessity and utmost essential products and services only featured in the shopping list…

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