Written by: Krishnakumar Ramanathan
About the author: VP & Country Business Head – LDA Siemens Limited India.
This is a choice which young professionals often have to make – should they take on a Sales or Marketing role? Or should they stick to Strategy, Design or Technical functions? This hesitancy exists because Sales and Marketing aren’t the ‘coolest’ roles, nor are they the ones that get most noticed by the management……..
Written by: Krishnakumar Ramanathan
About the author: Vice President – Sales (Transmission) at Siemens Limited.
This article is for B2B Sales & Marketing professionals, both present and aspiring. The journey of Sales & Marketing experience is the realisation that Price is secondary to Value – and while related, these are very different propositions indeed……..
Written by: Krishnakumar Ramanathan
About the author: Vice President – Sales (Transmission) at Siemens Limited.
This article is for all young engineers considering a stint or career in B2B sales functions. There are a number of misconceptions usually attributed to Sales and Marketing (ref. above image). This is probably because the impact of sales is felt across any organisation and sales professionals are more visible……..