Written by: Ram Parthasarathy
About the author: Managing Director | Chief Executive Officer | Dynalec Controls Pvt. Ltd. | Automotives | Manufacturing | Engineering
When times are good, businesses get by with a lack of systems and controls, and owners think everything is OK with their business. And when a downturn comes along, panic sets in. Here are some questions to ask yourself when facing hard times, actually even if times are good……
Marketing Ethics
How to make an effective presentation test
Written by: Ram Parthasarathy
About the author: Managing Director | Chief Executive Officer | Dynalec Controls Pvt. Ltd. | Automotives | Manufacturing | Engineering
The ability to make an effective presentation is an important, yet often overlooked, skill.
How often have we had to sit through a presentation where the presenter puts up slide after slide and fumblingly reads through line by line. Is there value in this?……
What to look for when hiring a marketing person
Written by: Ram Parthasarathy
About the author: Managing Director | Chief Executive Officer | Dynalec Controls Pvt. Ltd. | Automotives | Manufacturing | Engineering
Unlike many skill sets within an organization, marketing is primarily a soft skill. So, obviously, when hiring a marketing person, soft skills should receive priority……
The Importance of Ethics In Marketing
Written by: Ram Parthasarathy
About the author: Managing Director | Chief Executive Officer | Dynalec Controls Pvt. Ltd. | Automotives | Manufacturing | Engineering
In the hustle to sell, the aspect of professional ethics in marketing is often overlooked. However, this is a critical element if one wishes to achieve consistent success in marketing.
Professional ethics in any field demands that we be honest and truthful with the customer….