Written by: Sivasis Dey
About the author: Mentor: Advisor & Consultant – Downstream Oil & Gas | Former Executive Director-Indian Oil | Director-Indian Oil Mauritius Ltd
As a professional from the Energy Sector, I feel one of the sectors, which have undergone tremendous transformation in India, during the last couple of decades, is Auto-fuel retailing…..
Marketer
Work-Life Challenges And How To Manage Them
Written by: Ashish Goyal
About the author: P&L Operations | Strategic Business Planning | Operations Roadmap
In this article, we are going to look into the difficulties and the challenges a normal employee faces during their day to day job-life and we are also going to add few key points on how to manage it efficiently so that we can tackle those challenges with ease….
Don’t be the Manager Or BOSS But a Leader of the New Generation : For Success as Manager/Sr Manager in Sales & Marketing
Written by: Sabyasachi Satpathy
About the author: An Automotive (Tyres, Batteries & Lubricants) Sales & Marketing professional having more than 25 years’ experience in India & GCC. Currently working in GASCOL as Business Head for Saudi Arabia & Bahrain operations
A Manager or a BOSS leads a team, so naturally, he is a leader of his team. However, in the business management sense, both of them have a different approach in getting their team to achieve the Business objective, Sales Target & overall development of the company……
Enterprise deal koi bakri ka bachcha hai jo daude aur pakad liya – Musings to Seal an Enterprise Deal
Written by: Pankaj Raj Pipariya
About the author: Sales Director, ZingHR (Cnergyis Infotech Pvt Ltd)
Cricket is considered a gentleman’s game. Still often it is said that the real game is played off-ground between the two ears. It is required to work on thoughts and feelings, before action on the ground…….
The Keystone of Marketing Strategy: CVP
Written by: Ashish Kothari
About the author: Ashish Kothari has over three decades of experience in Marketing & Sales in industry sectors ranging from transport fuels, lubricants, entertainment and FMCG. He has worked in global markets across 5 continents, and currently works as a Senior Vice President in India
Joe Saldana glanced at his watch a third and final time as he eased into the corner table at Moonbucks Coffee. Relieved that he was well in time for his 11 o’clock appointment with Mr. Mehra, (his premier prospect for a lucrative endowment policy), Joe pulled out his carefully prepared benefit illustrations just as his client walked in….
Consumer Insights to Brand Positioning
Written by: Abhra Banerjee
About the author: President & CEO at Cleanomatics, a Stadhawk, Inc Brand
I will start with my favorite example which I consider as an all-time classic. If there were a Marketing Hall of Fame Awards for the entire last decade, this story should have won the topmost slot……..
What To Ask Yourself When Your Business Is Going Through Hard Times
Written by: Ram Parthasarathy
About the author: Managing Director | Chief Executive Officer | Dynalec Controls Pvt. Ltd. | Automotives | Manufacturing | Engineering
When times are good, businesses get by with a lack of systems and controls, and owners think everything is OK with their business. And when a downturn comes along, panic sets in. Here are some questions to ask yourself when facing hard times, actually even if times are good……
People Centric Business- A confluence of Infrastructure, Technology and People
Written by: Pankaj Pipariya
About the author: Head of Business Development-India. Srilanka, Bangladesh & Nepal at Anahat Organisation Development Consultancy Pvt Ltd
Do you know People (Employees, Customers, Investors, and Business Partners) generate more data points in a company than any other factor? Invasion of mobile phones has accelerated the pace of data generation. A research said, an average person looks at his/her mobile screen more than 600 times a day……
In Plant Logistics – key elements to enhance the business of manufacturing entities
Written by: Shantha Martin
About the author: Chief Executive Officer at PENTAGON Group
The innovative technologies influence logistics in important ways. The digitization of the supply chain and automation of logistics processes – through technologies such as the industrial Internet of Things (IIoT), smart sensors, Big Data and artificial intelligence (AI), along with other new technologies – has paved the way to innovative, interconnected and smart logistics……
Marketing Through Influencers
Written by: Abhra Banerjee
About the author: President & CEO at Cleanomatics, a Stadhawk, Inc Brand
Was watching an old Bengali movie. The protagonist reaches Puri Railway Station. As soon as he alights from the train he is surrounded by Rickshaw-Wala, Tonga-Wala & Taxi-Wala offering him a ride to the “best hotel” in town with a complete package offering for 3 days of tour inclusive of a Panda/Priest guided Puja & Tour of the Sacred Sri Jagannath Temple, and a “Nulia (local lifeguards) guided swimming experience in the rough seas of Puri, etc…….
Showbiz During Pandemic – A Media And Entertainment Perspective
Written by: Dr. Sharmila Banerjee
About the author: CEO at Green Chillies Motion Pictures | Founder and CEO -IWLF | The Leadership Consortium
Create a synergistic marketing environment where the CMO and CXO/CCO can collaborate to create the best customer experience
The COVID-19 pandemic began at a time of increasing global economic vulnerability. There were already genuine concerns of falling consumption levels and investment alongside rising unemployment. Brexit and the U.S-China trade war hadn’t helped and there was a palpable sense of uncertainty…..
Code RED
Written by: Abhijeet Mukherjee
About the author: Ex. President & CEO – QDigi Services, Hindustan Unilever, Coca-Cola, Eicher, Aircel, General Electric Company & Monster.com
Developing & executing a 360-degree Marketing (below the line) plan for an internationally renowned Beverage Brand. This resulted in marketing leadership across all the Beverage Categories.
Let me call this Brand – “Brand X”
Secrets of an International Assignment
Written by: Ashish Kothari
About the author: Ashish Kothari has over three decades of experience in Marketing & Sales in industry sectors ranging from transport fuels, lubricants, entertainment and FMCG. He has worked in global markets across 5 continents, and currently works as a Senior Vice President in India
Have you ever wondered why we only ever hear the term “Non-Resident Indian”, and not “Non-Resident any-other-nationality”? Perhaps there is a technical answer deeply embedded in India’s complex tax laws. But viewed from another lens, this group does merit a dedicated terminology. After all, they do constitute by far the largest group expatriates resident abroad! International assignees are a major sub-group of NRI’s, and the subject of this article….
My client is an idiot – A note on Trust and Empathy based Selling
Written by: Pankaj Pipariya
About the author: Head of Business Development-India. Srilanka, Bangladesh & Nepal at Anahat Organisation Development Consultancy Pvt Ltd
In the year 2010, I got an opportunity to hear Dr David Maister, co-author of The Trust Advisor in a conference in Washington DC, USA. Since then, the collocated word, Trusted-Advisor got stuck with me, and is also an often-aspired phrase in the service industry…..
Businesses Beyond Pandemic
Written by: Dr. Sharmila Banerjee
About the author: CEO at Green Chillies Motion Pictures | Founder and CEO -IWLF | The Leadership Consortium
Create a synergistic marketing environment where the CMO and CXO/CCO can collaborate to create the best customer experience
Marketing is any business action that creates interest or gathers information about a prospect or potential customer….