On visits to South Asian countries through the noughties, I had seen masks being used as a barrier against pollutants and a filter against air-borne allergens. From simple scarves to intricate gas masks, face coverings were just everywhere.
In the fast-changing world of business today, leadership is perhaps turning out to be the single most critical element. Effective leadership is the foundation upon which transformation is carried and upon which sustainable growth depends for organizations as they navigate through the complexities and vagaries of the world.
The modern world is full of challenges, and recently, most of the organizations have been trying to reinvent themselves.
My foray into building materials and interior infrastructure industry was in 2007, when I joined one of the leading interior infrastructure brands at Delhi as the Country Head of decorative division.
The distinctions between online and physical experiences are becoming more and more hazy in today’s consumer world. Whether they are interacting on social media
In my nearly four decades of experience in the fast-moving electrical goods sector, I have witnessed firsthand how a combination of mindset, clarity, and action can transform lives.
In my 24 years of experience in the lighting industry, I’ve had the privilege of witnessing and contributing to its dynamic growth. The industry’s rapid evolution has presented unique challenges and opportunities, especially in building and leading high-performance teams
The Oil and Gas sector plays a crucial role in influencing decision-making for other important sectors of the economy. India’s economic growth is closely related to its energy demand and therefore the need for growth of the petroleum sector, making the sector conducive for investment.
Making a Robust VOC Mechanism for Customer Delight
A leading bank in Asia had commissioned us a few years ago for a short consulting assignment, where I got to know their marketing leader. What was extraordinary about her was that she would start each of her days by listening to customer calls from her call center for at least half an hour. She would tap into the system that recorded the calls and listened to a random bunch. This ritual was sacrosanct and part of her schedule every single day, and she was committed to it even during the days of travel. Now for some, this might seem extreme, but hopefully not shocking. Most leaders understand the value of listening to the Voice of Customer, or VOC, as it is called, and there is enough literature about why it is important to listen to the VOC. But truth be told, very few of us make it a point to listen to this VOC and act on it on a regular, proactive basis. Over the years, the nature of VOC and our relationship with the VOC has changed.
Innovative technologies influence logistics and its marketing in many ways. Advancements in the digitalization of supply chain including automation of logistics process such as Industrial Internet of Things (IIOT), smart sensors, big data and Artificial Intelligence has paved the way forward. Technological advances such as these are effectively being used in both internal and external logistics processes.