The Role of Leadership in Transforming Organizations: A Guide for Business Leaders

In the fast-changing world of business today, leadership is perhaps turning out to be the single most critical element. Effective leadership is the foundation upon which transformation is carried and upon which sustainable growth depends for organizations as they navigate through the complexities and vagaries of the world.

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Ted Talks, But does Ted listen?

Making a Robust VOC Mechanism for Customer Delight

A leading bank in Asia had commissioned us a few years ago for a short consulting assignment, where I got to know their marketing leader. What was extraordinary about her was that she would start each of her days by listening to customer calls from her call center for at least half an hour. She would tap into the system that recorded the calls and listened to a random bunch. This ritual was sacrosanct and part of her schedule every single day, and she was committed to it even during the days of travel. Now for some, this might seem extreme, but hopefully not shocking. Most leaders understand the value of listening to the Voice of Customer, or VOC, as it is called, and there is enough literature about why it is important to listen to the VOC. But truth be told, very few of us make it a point to listen to this VOC and act on it on a regular, proactive basis. Over the years, the nature of VOC and our relationship with the VOC has changed.

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