Written by: DP Mohanty
About the author: DP Mohanty has more than 25 years of work experience in Sales & Marketing both in India and International Markets and has experience in Consumer Durables, Lubricants and Building Material Industry. Former CEO & Member of Board at Alaf Ltd, and currently works as Executive Director with the Madhvani Group.
Two fundamental questions that I have always encountered throughout my career are as follows:
How do we understand competency?
What is needed to become a more competent Sales or Business Manager?
Knowledge
Effective Sales team can create great synergy with BTL campaigns
Written by: Debasish Satpathy
About the author: Vice President at Schaeffler India – Head of Automotive Aftermarket
What’s next? A key question by garages, workshops, and automotive retailers. Mind space of customers is further cluttered in the current situation. In any case, there were topics of BS VI impact, Electronics proliferation in Vehicle components, E-vehicles repairability in aftermarket, E-commerce disruption, Technical competency (or lack of it), ability to compete with OE backed service stations etc occupying the mind space of aftermarket intermediaries.