Written by: Arpan Basu
About the author: Director Communications at Coca-Cola India and South West Asia
Earlier this year, I eavesdropped on an interesting conversation amongst the children at my kid’s school during the dispersal. The topic being discussed was the marvels of technology where each person could by the mere click of a button – sign up for services or apps on smartphones and TVs and enjoy their offerings any-time through universal internet access at their fingertips…….
Written by: Arpan Basu
About the author: Director Communications at Coca-Cola India and South West Asia
The communications industry is an apt reflection of our time: fast-paced and in need of constant evolution. Especially during crises, well-devised communications can become the quickest tool in ensuring business continuity and responding to unprecedented situations……
Written by: Arpan Basu
About the author: Director Communications at Coca-Cola India and South West Asia
It’s a familiar feeling – you’re scrolling through your social media posts and you notice a pattern emerging. It’s subtle; you don’t really realise it till you make a conscious effort to really think about what you’re consuming, but you gradually realise that the curated content is aligned with your general worldview…..