PR – The New Conscience Keeper In Town

Minari Shah1

Written by: Minari Shah

About the author: Director-Public Relations at Amazon India

I have long enjoyed, even loved my job, but one of the things that often bothered me was the definition of PR as spin. It rarely seemed to align with the work I have now done for almost two decades. So let me actually speak of what we do, to try and set right some of these misconceptions; to show how, PR is increasingly one of the most important influences on companies to do right……..

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Internal is the New External

Minari Shah1

Written by: Minari Shah

About the author: Director-Public Relations at Amazon India

Once upon a time, communications had distinct categories, most specifically internal and external, and it seemed never shall the twain meet. Back then, Internal comms was somewhat infra dig, a poorer cousin to external communications. I recall in my first comms role, I spent maybe 20% of my time on internal – it was what someone did at the back-end, maybe produced some newsletter, put some articles up on the intranet, sent out some emails……

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Marketing & Sales Organisation Objectives During COVID 19 Times

hief Marketing Officer Fintech | Ex Marketing, Brand & Alliance Head National Payments Corporation of India

Written by: Deb Gooha

About the author: Chief Marketing Officer Fintech | Ex Marketing, Brand & Alliance Head National Payments Corporation of India

The sales objective is to pursue quality leads and the marketing objective is to generate leads that sales can later qualify and pursue, in turn, the marketing team need to innovate new way and solutions which works for the sales lead management funneling…..

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Don’t Sell the Product Or Services…If You want to be Successful In Sales Profession

Sabyasachi Satpathy

Written by: Sabyasachi Satpathy

About the author: An Automotive (Tyres, Batteries & Lubricants) Sales & Marketing professional having more than 25 years’ experience in India & GCC. Currently working in GASCOL as Business Head for Saudi Arabia & Bahrain operations

Seems to be funny to you, not practical, illogical, hard to believe , how come without selling I will be successful in Sales but it’s true and you will actually realize the difference once after you have gone through the below points thoroughly as study says most of the successful people in Sales actually doesn’t sale. successful people in Sales actually doesn’t sale.
Let’s find out how…..

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CMO to CEO : The Final Journey

Business Leader | Entrepreneur | Board Member | Former COO and CMO – Metropolis and Dr Lal PathLabs | Launched the brand Windshield Experts in India from scratch | Oberoi Group of Hotels

Written by: Sameer Kaul

About the author: Business Leader | Entrepreneur | Board Member | Former COO and CMO – Metropolis and Dr Lal PathLabs | Launched the brand Windshield Experts in India from scratch | Oberoi Group of Hotels | MBA – Bond University Australia

The top marketing job in the company is a minefield where many talented executives have failed. While some of this is attributable to the ambiguity of the role itself…

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Fret, Fume Or Fly: COVID-19 Is Here To Stay

Managing Director, Zicom Electronic Security Systems

Written by: Pramoud Rao

About the author: Managing Director, Zicom Electronic Security Systems

I have been since time memorial mesmerized by the game of soccer. It’s such a thrilling experience watching a fast paced, action packed soccer game. In almost 90 minutes flat while watching the game, one can enjoy the game and also pick up so many valuable lessons in Sales Management.There are several common touch points that the game and sales per se share in common…

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Sales in New Normal

Vice President, Customer Strategies YTY Group

Written by: Bhaskar Mukherjee

About the author: Vice President, Customer Strategies YTY Group

The coronavirus COVID-19 is affecting 213 countries. As long as the world has not found a cure or a vaccine for Covid-19, we may have to adjust to a “new normal”, meaning a new way of living and going about our lives, work and interactions with other people. “With every crisis, there is an opportunity. For the communication industry, this crisis gives us an immense opportunity to work…

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Brand science for a successful Brand strategy

hief Marketing Officer Fintech | Ex Marketing, Brand & Alliance Head National Payments Corporation of India

Written by: Deb Gooha

About the author: Chief Marketing Officer Fintech | Ex Marketing, Brand & Alliance Head National Payments Corporation of India

The days of designing a traditional brand strategy is over, the digital ecosystem has added new fields to the foundation of brand strategies. Learning how to apply the new brand science to data with a convincing approach to drive and validate brand marketing strategy is in…

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How to use Body Language in Negotiations

Tannisha Avarrsekar4

Written by: Tannisha Avarrsekar

About the author: Founder, CEO & Editor-in-Chief at Lokatantra | Political Strategy & Communications Consultant | MADCon Top 50 Marketing & Advertising Leaders

While body language is most often perceived as a tool to project a particular image, what most people don’t realize is how powerful this tool can be in influencing people and situations when used correctly. A key part of this conduct I speak about, is body language…..

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