Managing Perceptions

Business leader | Motivational Speaker | Former COO, CMO | Current Country Head – Greenply Industries

Written by: Subir Palit

About the author: Business leader | Motivational Speaker | Former COO, CMO | Current Country Head – Greenply Industries. He has over three decades of experience in marketing in consumer electronics and building materials industry

“I don’t care what others think about me, I just want to get on with doing a good job only”, well good job and hard work surely matters and there is nothing wrong to have such attitude, but such attitude may not be enough for achieving the desired career goals….

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Selling a Value Proposition!

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Written by: Krishnakumar Ramanathan

About the author: Vice President – Sales (Transmission) at Siemens Limited.

This article is for B2B Sales & Marketing professionals, both present and aspiring. The journey of Sales & Marketing experience is the realisation that Price is secondary to Value – and while related, these are very different propositions indeed……..

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Mapping customer journey an important step before you plan your Go-To-Market

Madhumita Manna

Written by: Madhumita Manna

About the author: Vice President – Consumer Health with a Nutraceutical company

The consumer journey to picking up your brand is not a straightforward process of eye level & buy level anymore, which means that no more does it involve only being present in the retail and blasting the media out with the brand hard-selling proposition………..

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Why Engineers Should Get B2B Sales Experience!

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Written by: Krishnakumar Ramanathan

About the author: Vice President – Sales (Transmission) at Siemens Limited.

This article is for all young engineers considering a stint or career in B2B sales functions. There are a number of misconceptions usually attributed to Sales and Marketing (ref. above image). This is probably because the impact of sales is felt across any organisation and sales professionals are more visible……..

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Healthcare Marketing: Priorities to meet the changed market needs

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Written by: Jasrita Dhir

About the author: Head – Brand, Marketing & CSR at Fortis Healthcare

Healthcare marketing has always required a specialised skill-set considering healthcare is a ‘grudge-category’. However, never has healthcare marketing been under the kind of pressure that it has been, in the last couple of years…..

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