Power of Influencer Marketing

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Written by: Ashok Jaiswar

About the author: Group Head Marketing & Corporate Communications – Greaves Cotton Limited & Ampere Electric

In digital first economy, consumers have multi fold increased their search online before stepping into the physical retail world. Their search spans from discovering the product, reading reviews, watching videos and relevant content on Social media & brand websites……..

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The ‘Main Hoon Na’ Approach to Business

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Written by: Mandeep Singh

About the author: CEO & Executive Director at JSL Lifestyle Limited

“If any trouble or anxiety comes your way,
Don’t ever be restless, I am here (I will make sure that it gets fulfilled)…”
The world is moving from product selling to solution selling. Simultaneously, in any work environment, both bosses & subordinates are looking for trustworthy colleagues & specialists, who are resourceful enablers and can get the job done with tenacity, by taking full ownership.

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