PR – The New Conscience Keeper In Town

Minari Shah1

Written by: Minari Shah

About the author: Director-Public Relations at Amazon India

I have long enjoyed, even loved my job, but one of the things that often bothered me was the definition of PR as spin. It rarely seemed to align with the work I have now done for almost two decades. So let me actually speak of what we do, to try and set right some of these misconceptions; to show how, PR is increasingly one of the most important influences on companies to do right……..

Continue reading