Power of Influencer Marketing

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Written by: Ashok Jaiswar

About the author: Group Head Marketing & Corporate Communications – Greaves Cotton Limited & Ampere Electric

In digital first economy, consumers have multi fold increased their search online before stepping into the physical retail world. Their search spans from discovering the product, reading reviews, watching videos and relevant content on Social media & brand websites……..

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Reimagining Travel & Tourism Marketing

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Written by: Ashok Jaiswar

About the author: Group Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric

“Even a lone traveller feeds many.” Yes, every time a plane lands, so many cabs run, hotels get occupied, restaurants get full, travel operators thrive & local communities survive. Travel is integral to life & contributes significantly to jobs & economic vitality of the nation.
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Evolution of Payments A journey from Barter to Digital

Shashank Joshi

Written by: Shashank Joshi

About the author: Chairman Sagacious Programming and Development Pvt Ltd.│Ex CEO MoneyonMobile

In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed. – Charles Darwin
Human beings have evolved over the last thousands of years and along with them their ways of life have evolved too. The beginning probably was with hunting to survive that evolved to producing food for survival…….

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Why Small is the New Big for Gen-N?

Ashok Jaiswar1

Written by: Ashok Jaiswar

About the author: Group Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric

The daily life has been almost dysfunctional in the last 6 months & higher impetus to products that can restore wellness & health has been on a spike. Immunity boosters, comfort foods, essential groceries, health drinks, fitness products all have gained massive significance over conventional purchases……

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Mobile Wallets – Are they relevant today?

Shashank Joshi

Written by: Shashank Joshi

About the author: Chairman Sagacious Programming and Development Pvt Ltd.│Ex CEO MoneyonMobile

A digital instrument that converts your Mobile phone into a device for carrying out financial transactions can be defined as a Mobile Wallet. Technology evolved from a fixed line phone to a cordless phone to a mobile phone and that got us thinking of how we could add various services to this device and found replacement to various services that were restricted to a desktop or a hand held camera……

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