Enabling Strategic Collaboration: Vendor or Partner ??

Jan Content (Square) (3)

Written by: Subir Palit

About the author: Business leader | Motivational Speaker | Former COO, CMO | Current Country Head – Greenply Industries. He has over three decades of experience in marketing in consumer electronics and building materials industry

Today only a few organisations have all the resources & infrastructure to tackle new market opportunities or competition independently, maintain economies of scale, cost efficiency and deep network penetration….

Continue reading


Managing Perceptions

Sub

Written by: Subir Palit

About the author: Business leader | Motivational Speaker | Former COO, CMO | Current Country Head – Greenply Industries. He has over three decades of experience in marketing in consumer electronics and building materials industry

“I don’t care what others think about me, I just want to get on with doing a good job only”, well good job and hard work surely matters and there is nothing wrong to have such attitude, but such attitude may not be enough for achieving the desired career goals….

Continue reading


Showbiz During Pandemic – A Media And Entertainment Perspective

Dr Sharmila Banerjee1

Written by: Dr. Sharmila Banerjee

About the author: CEO at Green Chillies Motion Pictures | Founder and CEO -IWLF | The Leadership Consortium

Create a synergistic marketing environment where the CMO and CXO/CCO can collaborate to create the best customer experience

The COVID-19 pandemic began at a time of increasing global economic vulnerability. There were already genuine concerns of falling consumption levels and investment alongside rising unemployment. Brexit and the U.S-China trade war hadn’t helped and there was a palpable sense of uncertainty…..

Continue reading


Organisational Coma

Business leader | Motivational Speaker | Former COO, CMO | Current Country Head – Greenply Industries

Written by: Subir Palit

About the author: Business leader | Motivational Speaker | Former COO, CMO | Current Country Head – Greenply Industries. He has over three decades of experience in marketing in consumer electronics and building materials industry

Marginalisation of smart employees at workplace, specially freshers (new joiners) with more knowledge capital and wisdom has been prevalent in the past and continues even today due to feelings of self-doubt and jealousy of those in current leadership positions as they are perceived as threats.

Continue reading


Businesses Beyond Pandemic

Dr Sharmila Banerjee1

Written by: Dr. Sharmila Banerjee

About the author: CEO at Green Chillies Motion Pictures | Founder and CEO -IWLF | The Leadership Consortium

Create a synergistic marketing environment where the CMO and CXO/CCO can collaborate to create the best customer experience

Marketing is any business action that creates interest or gathers information about a prospect or potential customer….

Continue reading