Practical Guide to Distribution Sales–Chapter-1 (Channel Partner Selection – Part II)

Niraj Pattarkine 1

Written by: Niraj Pattarkine

About the author: Business Head | Sales & Marketing | Retail & Franchisee Operations | Projects

Chapter 1 – Key factors to look for in a Channel Partner (Part II)
In the previous chapter we have covered the Personal Profile of the Distributor, which is the softer part of the assessment while appointing a new Channel Partner. Now, let’s discuss the “Business Profile” part, which would vary greatly based on product, industry, market strategy etc, however, generic factors are covered below……….

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Practical Guide to Distribution Sales–Chapter-1(Channel Partner Selection – Part I)

Niraj Pattarkine 1

Written by: Niraj Pattarkine

About the author: Business Head | Sales & Marketing | Retail & Franchisee Operations | Projects

Chapter 1 – Key factors to look for in a Channel Partner
For many manufacturing companies, success in sales depends to a large extent on “Distribution Sales”, which is achieved through its network of Channel Partners. In this series of articles on the topic, let’s try to delve into some practical experiences& leanings on the subject, gathered essentially during actual field workings………

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On boarding the Trade Partner

Business leader | Motivational Speaker | Former COO, CMO | Current Country Head – Greenply Industries

Written by: Subir Palit

About the author: Business leader | Motivational Speaker | Former COO, CMO | Current Country Head – Greenply Industries. He has over three decades of experience in marketing in consumer electronics and building materials industry

There’s a saying, “Show me your friends and I’ll show you your future”: By: Chaplain Ronnie Melancon. Repurposing this quote and using this in business context to understand the importance of trade channel partners one may rephrase it to “Show me your trade partners and we can predict the future of the organisation”…..

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