Written by: Nimish Danani
About the author: Director at Hitachi Vantara
Sales v/s Marketing?
By industry definition; sales have to sell and getting number sis their KRA; getting more profitable business is Sales KRA. Marketing on the other side is responsible to create that demand, the hype and the pull for enabling sales……
Digitization
Industry 4.0, Its Challenges and a Sellers Perspective
Written by: Nimish Danani
About the author: Director at Hitachi Vantara
There is a shift in an era – pre covid to post covid.
Covid -19 scenario has helped the industry realize the benefit of going Digital. Last 5 to 6 years there has been this wave or hype around industry 4.0. Primarily we see the application of Digital technologies to enable industry 4.0…..
Healthcare Marketing: Priorities to meet the changed market needs
Written by: Jasrita Dhir
About the author: Head – Brand, Marketing & CSR at Fortis Healthcare
Healthcare marketing has always required a specialised skill-set considering healthcare is a ‘grudge-category’. However, never has healthcare marketing been under the kind of pressure that it has been, in the last couple of years…..
In Plant Logistics – key elements to enhance the business of manufacturing entities
Written by: Shantha Martin
About the author: Chief Executive Officer at PENTAGON Group
The innovative technologies influence logistics in important ways. The digitization of the supply chain and automation of logistics processes – through technologies such as the industrial Internet of Things (IIoT), smart sensors, Big Data and artificial intelligence (AI), along with other new technologies – has paved the way to innovative, interconnected and smart logistics……
Warehousing – Emerging Trends
Written by: Shantha Martin
About the author: Chief Executive Officer at PENTAGON Group
Warehouse management continues to evolve. Now, that we are in 2020, the warehouse is a carefully managed control center. It is a strategic hub of e-commerce within an overarching supply chain. Exciting as it, the business landscape has transformed, with the arrival of many different challenges, some of which depend on where in the world the warehouse operations are located….