Digital

The ‘Main Hoon Na’ Approach to Business

admin Leave a comment CXO'sBlogs, Mandeep Singh's Blog

The world is moving from product selling to solution selling. Simultaneously, in any work
environment, both bosses & subordinates are looking for trustworthy colleagues & specialists,
who are resourceful enablers and can get the job done with tenacity, by taking full ownership.
A brand can only win confidence of consumers/customers or a team member can win
confidence of his/her boss, subordinate or peer by exhibiting assurance or re-assurance that
he/she is worthy to perform the role assigned to him/her. Thus, this assurance, confidence &
trust you provide to your internal & external customers led me to the unique philosophy, which
I derived from Bollywood’s block buster, “Main Hoon Na!” i.e. don’t worry, I am here to serve
you, to your satisfaction.

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Healthcare Marketing- Priorities To Meet The Changed Market Needs

admin Leave a comment CXO'sBlogs, Jasrita Dhir's Blog

Healthcare marketing has always required a specialized skill-set considering healthcare is a ‘Grudge-Category’. However, never has healthcare marketing been under the kind of pressure that it has been, in the last couple of years. The paradigm is shifting irrevocably with increasing Government regulation putting huge pressures on private healthcare’s business model on one side and increasing patient vigilantism and trial by social media on the other. Amidst these, private healthcare seems to be caught between a rock and a hard place.

To stay relevant in a milieu rendered further difficult by COVID, the rules of engagement between healthcare marketers and their target groups have to undergo some broad level changes.

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Ted Talks, But does Ted listen?

admin Leave a comment CXO'sBlogs, Dr. Shreekant Vijaykar's Blog

Making a Robust VOC Mechanism for Customer Delight

A leading bank in Asia had commissioned us a few years ago for a short consulting assignment, where I got to know their marketing leader. What was extraordinary about her was that she would start each of her days by listening to customer calls from her call center for at least half an hour. She would tap into the system that recorded the calls and listened to a random bunch. This ritual was sacrosanct and part of her schedule every single day, and she was committed to it even during the days of travel. Now for some, this might seem extreme, but hopefully not shocking. Most leaders understand the value of listening to the Voice of Customer, or VOC, as it is called, and there is enough literature about why it is important to listen to the VOC. But truth be told, very few of us make it a point to listen to this VOC and act on it on a regular, proactive basis. Over the years, the nature of VOC and our relationship with the VOC has changed.

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In Plant Logistics – Key Elements To Enhance The Business Of Manufacturing Entities

admin Leave a comment CXO'sBlogs, Shantha Martin's Blogs

Innovative technologies influence logistics and its marketing in many ways. Advancements in the digitalization of supply chain including automation of logistics process such as Industrial Internet of Things (IIOT), smart sensors, big data and Artificial Intelligence has paved the way forward. Technological advances such as these are effectively being used in both internal and external logistics processes.

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